Big Rock Brewery Income Trust

Big Rock Brewery Income Trust

April 14, 2007 14:00 ET

Calgary's 14th Annual Big Rock Eddies Tickets on Sale April 18, 2007

CALGARY, ALBERTA--(CCNMatthews - April 14, 2007) - Big Rock Brewery Income Trust (TSX:BR.UN): Tickets to the 14th Annual Big Rock Eddies, will go on sale at 10:00 a.m. on April 18, 2007 at Ticketmaster, (403) 777-0000 or at

"In the last two years combined, the event sold out in less than 30 minutes so get ready Calgary," says Ken Barbet, President of Big Rock Brewery. "The 2007 Eddies are being held on a new date and in a new location," says Barbet, "The Eddies are a month later than usual and are returning to a great Calgary institution - the Jack Singer Concert Hall."

This year's event will be held Monday, June 4, 2007 at the EPCOR CENTRE's Jack Singer Concert Hall with a classic Hollywood post-event reception taking place in the Jack Singer Concert Hall main lobby and in the Martha Cohen lobby. The event is produced by One Yellow Rabbit Performance Theatre (OYR) with proceeds from the Eddies being donated to the Calgary Women's Emergency Shelter, OYR and EPCOR CENTRE for the Performing Arts.

On the heels of user-generated ads during the Super Bowl and Oscars and YouTube's first video awards, asking regular people to create their own commercials has become an advertising phenomenon. "Big Rock brewery has always trusted its consumers and friends to now our product as well as we do," says Barbet, "which is why we're in our 14th year of rewarding them for sharing their ideas with us."

Tickets for the event, one of Calgary's top-rated fundraisers, are $80, $100 and $125 (plus applicable taxes and service charges) with fewer than 2,000 tickets available. The event includes a night packed with stellar entertainment, tantalizing delights from many of Calgary's finest restaurants and of course Big Rock beer. The 2007 Eddies will also feature the return of a well-loved member of the Big Rock family to its collection of products.

The red carpet show starts at 7:00 p.m., followed by the infamous awards show at 8:00 p.m. and the highly anticipated post-awards reception. More than $20,000 in cash prizes for top videos and print ads will be awarded during the evening. Dress for the Eddies is classic Hollywood and awards will be presented to the best-dressed man and woman at the event.

Big Rock is a regional producer and marketer of premium quality beers, headquartered in Calgary, Alberta, Canada. Big Rock's products are available in draught, bottles and cans. The company also produces and distributes cider and cooler products. Big Rock products are marketed in seven provinces and three territories in Canada.

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