April 28, 2011 11:00 ET

California Healthcare Institute Partners With StudioPMG to Enhance Its Fundraising and Outreach Efforts

StudioPMG Develops iPad Platform to Help CHI Grow Its Membership and Promote Industry Growth

LA JOLLA, CA and IRVINE, CA--(Marketwire - Apr 28, 2011) - CHI-California Healthcare Institute and StudioPMG today announced they have partnered to enhance CHI's sales and marketing efforts in order to increase the organization's membership. CHI has selected StudioPMG because of the its strong track record in developing high-impact interactive solutions. The application, developed by StudioPMG, is a new iPad platform for CHI's board of directors to use as a tool to achieve its membership, outreach and coalition-building objectives.

Representing California's biomed industry -- leading innovators in the pharmaceutical, biotechnology, medical device, diagnostics, and research and academic sectors -- CHI's mission is to advocate policies that create a favorable environment for California's biomedical and healthcare technology community to discover, produce and deliver products that benefit patients worldwide. Increasing its membership with leading medical and scientific companies and organizations strengthens CHI's voice and makes it easier for CHI to pursue and achieve its goals. To accomplish this objective, CHI sought a more efficient tool to communicate its message to biomedical industry leaders, legislators and attract prospective members and pursue other sales and marketing initiatives.

"We are proud to have partnered with an interactive company that truly understands the nuances of biomedical marketing," said CHI's Chief Executive Officer, David L. Gollaher, Ph.D. "StudioPMG and our new iPad app have helped our staff and the members of our board become significantly more effective at communicating the mission and value of our organization."

The iPad application offers many unique features that place the power of CHI into the hands of its staff and board of directors, including:

  • Articulation of CHI's mission, leadership network, focus and value proposition;
  • Video messages from all board members;
  • Updates on CHI legislative action in Sacramento and Washington DC;
  • Key publications including white papers, industry reports and legistlative-related content;
  • Mobile-based membership dues calculator and application

"StudioPMG is thrilled to be associated with CHI and its impressive roster of California biomedical leaders," said StudioPMG's CEO, Rob Schrader. "We fully support CHI's legistlative efforts as well as the invaluable contributions of its member companies as they improve and save people's lives everyday."

About the California Healthcare Institute

CHI represents California's biomed industry, which includes leading biotechnology, medical device, diagnostics, and pharmaceutical companies, and public and private academic biomedical research organizations and academia. CHI's mission is to advance responsible public policies that foster medical innovation and promote scientific discovery. CHI's website is Follow CHI on Twitter @calhealthcare and Facebook.

About StudioPMG

StudioPMG is a full-service digital marketing agency that helps clients deliver the right message through the best channels at the perfect time. StudioPMG combines advanced interactive technology with compelling creative and medical animations to deliver experiences that build a connection between our clients' brands and their customers. By incorporating advanced analytics in brand experience, StudioPMG provides insights to enhance decision making and improve clients' sales and marketing performance.

StudioPMG prides itself in finding just the right solution for even the most unusual marketing challenges. With offices in Irvine, California, StudioPMG has a global list of customers that includes Novartis, Astra Zeneca, Edwards Lifesciences, Lexus, Toyota, Kodak, Bristol-Myers Squibb, Boston Scientific and Merial Limited. To find out more about how StudioPMG can Activate Your Brand, please visit, on Facebook at or on Twitter at @StudioPMG.

Contact Information