SOURCE: California News Tech

November 15, 2005 09:00 ET

California News Tech Announces Marketing Agreement With Equity Trading Online, LLC

MediaSentiment™ Expands Its Universe of Co-Marketing Relationships, Gaining Access to an Even Larger Market of Investors and Subscribers

SAN FRANCISCO, CA -- (MARKET WIRE) -- November 15, 2005 -- California News Tech (OTC BB: CNTE), a leading technology company, today announced that it has signed a marketing agreement with Equity Trading Online, LLC. Under the terms of the agreement, California News Tech's MediaSentiment™ products will be marketed to Equity Trading's members.

Through this co-marketing agreement, California News Tech will also market Equity Trading's products to its members and subscribers. This agreement is another in a series of successful co-marketing agreements for California News Tech and is in line with the initial phase of the growth program for the Company.

"We are moving steadily forward with our expansion and growth program," commented Marian Munz, Chief Executive Officer of California News Tech. "This new agreement will help us continue expanding our reach to our key target market and is expected to help us generate increased subscription fees in the near future."

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About California News Tech

California News Tech's MediaSentiment™ offers a range of services, available at, which focus on helping online investors make faster and better investment decisions. Serving traders who are interested in fast, reliable investment tools, MediaSentiment™ offers timely and accurate information to help take advantage of market opportunities. MediaSentiment™ consists of a number of indices that measure NYSE and Nasdaq companies' earnings reports and news media coverage as positive, negative or neutral. In particular, MediaSentiment Heads Up™ creates thumbs up / thumbs down recommendations for stocks almost instantly based on the sentiment behind their earnings reports. MediaSentiment's exclusive technology provides users with up-to-the-minute information, vital to investing, and provides a significant edge on other investors on predicting market movements. The speed and comprehensiveness of MediaSentiment Heads Up™ recommendations often best leading financial news sources, giving MediaSentiment™ subscribers a competitive edge up on other traders and allowing them more profitable trading opportunities.

About Equity Trading

Equity Trading conducts business in equity, options, futures, mutual funds and fixed income securities. The firm is an introducing firm and does not perform any type of clearing function for itself or others. Furthermore, it does not hold customer funds of securities. Equity Trading accepts and enters orders. All trades are sent to Equity Trading's clearing firm, which compares them, allocates, clears and settles them. Equity Trading's clearing firm also maintains customer accounts, can grant access to them, and deliver funds and securities.

Forward-looking statement: Except for the historical information, the matters discussed in this news release may contain forward-looking statements, including, but not limited to, factors relating to future sales. These forward-looking statements may involve a number of risks and uncertainties. Actual results may vary significantly based on a number of factors, including, but not limited to, uncertainties in product demand, the impact of competitive products and pricing, changing economic conditions around the world, release and sales of new products and other risk factors detailed in the company's most recent annual report and other filings with the Securities and Exchange Commission.

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