SOURCE: The Refinishing Touch

The Refinishing Touch

September 22, 2009 09:00 ET

California's Historic Bancroft Hotel Awards Refurnishing Contract to The Refinishing Touch

National Landmark Hotel Enlists Environmentally-Friendly Furniture Modification Company to Assist With Furniture Refinishing as Part of Hotel-Wide Renovation Project

ALPHARETTA, GA--(Marketwire - September 22, 2009) - The Bancroft Hotel, a National Registered Landmark and a premier boutique hotel based in Berkeley, California, has teamed up with The Refinishing Touch to update furniture as part of a large-scale renovation project.

The Bancroft Hotel was built in 1928, was designed by noted Bay Area architect Walter T. Steilberg, and has come to be known for its historic charm, personalized service and eco-friendly practices. Located directly across the street from the University of California at Berkeley and next door to the Berkeley Art Museum, the Bancroft is part of the rich and diverse history of the Bay Area.

Following renovations and seismic upgrades completed in the early 1990s, the Bancroft embarked on this new project with sustainability as its primary motivation while economically preserving the history of the property. The Bancroft's commitment to going green includes the use of organic cotton sheets and bamboo towels in each of its 22 guestrooms as well as the use of cork flooring, recycled carpet tiles, nontoxic paints and earth-friendly cleaning solutions throughout the property.

The hotel was furnished with custom made pieces based on the architect's original 1928 drawings of furniture that had never been made, but were intended specifically for the building. The furniture designs have been drawn to cater to the needs of the hotel's 21st-century guests and to ensure space was maximized in each guest room. This required an on-site furniture refinishing company with the skill and experience to renovate key pieces of the Bancroft's furniture while preserving the integrity and character that the original designs required.

The Refinishing Touch was selected to fulfill this role and convert historically accurate armoires into desks. In keeping with the original designs and to create new pieces of furniture from the existing ones, The Refinishing Touch team modified the height and decreased the depth of each armoire. The drawers were then aligned and positioned to function as those of a desk. In line with the Bancroft's sustainability goals, the tops of the armoires will be re-used as material for new countertops.

The Refinishing Touch is a leader in environmentally safe furniture refinishing, fabric design and re-upholstering, armoire modifications, and customized granite. It has clients across the hospitality, college and government sectors and has saved the equivalent of 500,000 hardwood trees from destruction.

Daryl Ross, owner of the Bancroft Hotel, said, "The Bancroft Hotel has a rich history. It's vital that we protect this heritage, and that includes the preservation of historically accurate furniture pieces that were previously custom-made for the hotel. The Refinishing Touch's experience in wood preservation techniques and its skills in armoire conversion are vital to meeting our goals of preserving as much of the Bancroft's history as possible while also keeping up with the expectations of today's hotel guests."

As the owner it was essential to Daryl Ross that the project was as eco-friendly as possible. He concluded, "As part of our green commitment, I meticulously researched everything. With expert insight from David Gottfried, the founder of the US Green Building council, and green design advice from Kelly LaPlante and Dan Smith, I knew we had a great team. That's why I was especially thrilled to discover the Refinishing Touch -- plus they did all the work on-site, which saved greatly in shipping costs and limiting the 'carbon footprint' of the project."

Mario Insenga, CEO and founder of The Refinishing Touch, said, "We're proud and honored to be part of this important project and to play a small part in the history of this landmark hotel. We have developed a unique process for the Bancroft that will preserve the carvings, character and style of its unique and valuable furniture while modernizing the pieces to ensure they remain useful for many years to come."

About the Bancroft Hotel

The Bancroft Hotel is a National Register Landmark Hotel. Based in Berkeley, CA, it was built in 1928 and is a premiere boutique hotel renowned for its historic charm, personalized service and eco-friendly practices.

The Bancroft's 22 guestrooms with views of the Bay and Berkeley Hills are well used by tourists who love historic inns as well as visiting professors and parents of UC Berkeley students. The main floor has a 3000-square-feet Great Hall, which hosts many events from weddings and life cycle events to business and university conferences. The building was meticulously renovated in the early 1990s and seismically upgraded.

For more information visit or call 510-549-1000.

About The Refinishing Touch

Founded in 1977, The Refinishing Touch® is a world leader in providing on-site environmentally safe, furniture re-finishing and re-upholstery to private and public organizations. It enables its 20,000 customers across the following markets; government, hotel, hospitality and academia to save up to 80% of their budgets and maintain environmental sustainability.

To date the company has transformed over 1.5 million rooms of furniture worldwide, preventing the equivalent of approximately two million hardwood trees being lost to landfill. Services comprise furniture refinishing, reupholstering, armoire modification and re engineering, granite and fabric selection through the Touch Textiles division. The company has patent pending waterborne material processes that are odorless, non-toxic and non-flammable and environmentally safe enabling immediate room re-occupancy.

The Refinishing Touch was awarded the US General Services Administration Evergreen Award for innovative environmentally friendly practices. Long term clients include: The White House, The Kennedy Center for Performing Arts, US Department of Justice, US Congress, Department of Defense, US Military and Coastguards; Hilton, Hyatt, Marriott, InterContinental, plus a number of top universities. The company is headquartered in Alpharetta, Georgia.

The Bancroft Hotel is pleased to give tours to editors, journalists and readers. Please contact the Bancroft at 510-549-1000 to schedule a tour.

Contact Information

  • Media Contacts:
    Prompt Communications on behalf of The Refinishing Touch
    Laurie SantaLucia or Hazel Butters
    Tel: 617-401-2717 / Out of Hours 617-291-9899
    Email Contact