SOURCE: Lexy

Lexy

March 11, 2010 14:00 ET

Calipari, Boeheim, Huggins, Dunphy Offer March Madness Audio Insights

Lexy Launches "Starting 5" Initiative for NCAA Tournament

SAN FRANCISCO, CA--(Marketwire - March 11, 2010) -  Lexy, a new exclusive technology platform designed to offer personalized, on-demand, audio entertainment for the mobile market, will introduce its "Starting 5" Lexycasts from four leading college coaches and Lexy basketball experts during this year's post-season NCAA tournament, providing immediate, behind-the-scenes insight for basketball fans everywhere.

Coaches joining the Lexy "Starting 5" team are head coaches: John Calipari, University of Kentucky; Jim Boeheim, Syracuse University; Bob Huggins, West Virginia University; and Fran Dunphy, Temple University. The fifth member of the "Starting 5" will be a rotating lineup of NCAA basketball 'Lexycasters' who will offer their unique opinions and information during the post-season.

Lexycasts are authentic, interactive, timely audio posts, usually one to three minutes that can be published to any mobile phone and anywhere on the internet, including Twitter, Facebook and other social networks. Mobile followers are alerted to new posts via text message and then make a simple phone call to listen and leave comments.

To follow the "Starting 5" during the tournament, visit http://lexy.com/ts5, and sign up to be a follower of any or all the coaches (add TS5 will give you a text with all Starting 5 Lexycasts). Subscriptions to Lexycasts are free (standard text message rates apply). For more information on Lexycasts and Lexy, visit www.lexy.com.

"'The Starting 5' is a fantastic and hoop-friendly example of the world's most interesting people using Lexy to engage with their fans, followers and friends," said Tony Levitan, Lexy co-founder. "During the NCAA tournament, it doesn't get any better than our 'Starting 5' coaches. All stars in their own right, they each have chosen to Lexycast as a way to offer basketball fans the latest information on their tournament contenders from the locker room, practice court, anywhere tourney news is being made."

About Lexy: Lexy is "Audio Twitter" for the world's most interesting people. With an innovative publishing platform that serves both content creators and consumers, Lexy utilizes the authenticity of audio to enable much richer, more authentic exchanges on Twitter, Facebook, and in all other social media. Privately-owned and venture-backed, San Francisco-based Lexy was founded by Fred Campbell and Tony Levitan, creators of early-Internet success, Egreetings Network. 

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