Call Genie Inc.
TSX : GNE

Call Genie Inc.

November 16, 2011 08:30 ET

Call Genie Announces New Cloud Based Software as a Service Model

UpSnap Mobile™ Delivers Comprehensive Mobile Local Search and Mobile Advertising Capabilities on Demand

UpSnap Mobile Launching With Several Major U.S. Based Service Providers

TORONTO, ONTARIO--(Marketwire - Nov. 16, 2011) - Call Genie Inc. (TSX:GNE) is pleased to announce that it is evolving its product model to include a Cloud based Software as a Service ("SaaS"). The new Cloud platform, branded UpSnap Mobile, will support virtually all of Call Genie's Mobile Local Search and Ad Serving capabilities as well as integrate with third party solutions. Customers may utilize or white label UpSnap Mobile technologies/capabilities or simply plug-in to the search/advertising traffic via pre-defined APIs. This model will compliment Call Genie's existing model of selling software or technology directly to its customers.

"We remain committed to our vision of connecting ready-to-transact consumers together with merchants principally through the mobile eco-system," said Michael Durance, CEO of Call Genie. "This new service is expected to be an efficient vehicle for improved time to market, time to deploy, and successful commercialization of the applications provided. While we will continue to sell and support the deployment of customized solutions we expect this to be a very attractive option for new and existing customers going forward."

Call Genie's Cloud based small business solution provides a comprehensive array of technologies that serve two key constituents: the ready-to-spend mobile consumer and the local merchant. From the consumer perspective, UpSnap Mobile's applications are designed to connect them to relevant local merchants and their offers via search, opt-in, or event triggers. The traffic that is generated constitutes leads or sales opportunities for the merchants. From the merchant perspective, UpSnap Mobile serves as a mobile commerce platform which may be used for engaging with existing customers and providing targeted offers and services to interested qualified prospects.

UpSnap Mobile will provide telecommunications, online, and media service providers with a variety of tools designed to determine what the consumer wants, where they want it, how they want it, what else they might like as well as provide the ability to opt in, receive enhanced content, and share with friends. Merchant tools afford local businesses the ability to create and target ads, track and report performance, analyze results, enhance offers, and leverage loyalty.

About Call Genie Inc.

Call Genie is a leading global solutions provider in mobile local search and mobile digital interactive advertising. Call Genie enables traditional industries to move to new business models that support the connection of mobile consumers and local merchants. Solutions provided include search and advertising serving technologies and services that utilize advanced wireless networks as well as the mobile internet to enable a "mobile ecosystem" that encompasses advertisers, service providers (e.g., internet yellow pages, carriers, network broadcasters) and mobile users. Currently, Call Genie solutions are deployed in 12 countries around the world.

The TSX Exchange has neither approved nor disapproved the contents of this news release.

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