Call Genie Inc.

Call Genie Inc.

April 24, 2008 08:30 ET

Call Genie Appoints Michael Henderson as Chief Sales Officer

Former Telcordia President to head Call Genie's Global Sales and Marketing Effort

TORONTO, ONTARIO and SAN FRANCISCO, CALIFORNIA--(Marketwire - April 24, 2008) - Call Genie Inc. (TSX:GNE), a leading provider of mobile local search and advertising solutions, today announced the appointment of Michael Henderson as its Chief Sales Officer.

As a career communications industry professional, Henderson will be instrumental in leading Call Genie's global sales and marketing organization and executing on the company's mission to become the de-facto standard in delivering mobile local search and advertising solutions that enable directory assistance providers, yellow pages publishers, search engine companies and wireless carriers to launch new lines of business and create new revenue streams.

"Mike's proven leadership in the communications industry makes him a valuable asset to Call Genie as we expand into new markets and new geographies," said Michael Durance, CEO of Call Genie. "Our customers are working hard to reinvent their business to remain competitive and Mike will help them leverage Call Genie as an important business partner. We are looking forward to Mike taking charge of Call Genie's global sales effort and welcome him as a key member of Call Genie's executive team."

At Call Genie, Henderson will provide strategic sales and marketing leadership to position and sell Call Genie's CG Product Suite, which provides a local mobile search and advertising capability that connects ready to transact consumers directly with local businesses, anytime, anyplace.

"I am extremely enthusiastic about joining Call Genie at such a pivotal point in the evolution of the mobile local space," said Mike Henderson, Chief Sales Officer of Call Genie. "As this market emerges, there are significant opportunities for Call Genie to add value to the companies that will become the leaders in mobile local search and advertising. I look forward to joining the Call Genie executive team and building on the existing momentum Call Genie generated in 2007."

Mike brings more than 25 years of communications industry experience to Call Genie. Mike was formerly President, Telcordia Technologies, Global Solutions Group, providing the overall vision and leadership for the company's end-to-end solutions spanning OSS and IMS product and service lines as well as the company's project management, sales, marketing and alliances. Before Telcordia, Mike was Executive Vice President Global Sales and Marketing for ADC's Software Systems division, where he was responsible for growth in the company's next generation service provider applications business as well responsible for developing a strategic channel program with top-tier systems integrators, outsourcers and network equipment suppliers. Prior to ADC, he was co-founder and CEO of PCI, a venture-backed software company, and held senior executive positions with Frontier Corporation, Volt Data Resources, and Nortel.

He earned an M.B.A. in Marketing and Finance from the University of Rochester and a B.S. in Management Information Systems from the University of Arizona.

About Call Genie Inc.

Call Genie is a leading provider of local mobile search and advertising solutions to Yellow Pages publishers, directory assistance providers, and wireless carriers. These solutions enable companies to offer an exceptional experience for both advertisers and consumers. Call Genie won the Yellow Page Association Industry Excellence Award for Marketing Innovation in North America, the Whitaker Innovation Award in Europe, and the 118 Tracker Award for Technology Innovation in the UK. Call Genie has over 30 customers in 11 countries. For more information, visit

The TSX Exchange has neither approved nor disapproved the contents of this news release.

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