Call Genie Inc.
TSX : GNE

Call Genie Inc.

November 18, 2008 08:32 ET

Call Genie Customer Deployments Win Industry Recognition Including Prestigious "Outstanding Contribution to the Industry" Award

Call Genie expands its offerings to help publishers mobilize and localize their brands

TORONTO, ONTARIO--(Marketwire - Nov. 18, 2008) - Call Genie Inc. (TSX:GNE) today announced that it has received industry recognition and has been presented three awards by 118 Tracker at the Pierz Group 2008 Information Services conference, recently held in Las Vegas, Nevada. The awards include The Best Advertiser Sponsored Service, The Best Location Based Service and the prestigious Outstanding Contribution to the Industry award in recognition of Call Genie's role as a pioneer and significant global contributor to the information services industry and the local search market.

"It is rare for a company to win two trophies from 118 Tracker," according to the 118tracker.com's Managing Director Martin Ashfield, "but unprecedented in the history of the awards for a company to win three. I congratulate Call Genie and expect they will continue to innovate and be a leader in our industry."

"Both traditional and emerging brands are moving to leverage mobile platforms. The experience and proven success of companies like Call Genie combined with the infrastructure products they offer will enable new and traditional media companies to reach mobile consumers and monetize their mobile offerings with local advertising," said Berge Ayvazian. Chief Strategy Officer at The Yankee Group. "This is a new and emerging market, but it is clear that mobile local search and advertising solutions will be a key enabler of any mobile service offering, now and in the foreseeable future."

"I am extremely proud of our entire team and congratulate them for the efforts put forth on these award winning customer deployments," stated Michael Durance, CEO of Call Genie. "We have proven and innovative solutions and work closely with our customers to ensure their successful implementation. The local search and advertising market is experiencing significant growth and we expect to leverage our early successes to establish a sustainable leadership position and participate in this expanding market."

Call Genie will be presenting its solutions at the Kelsey Group Interactive Local Media (ILM08) Conference November 19th -21st in Santa Clara, CA, and at the TM Forum Management World November 18th-20th in Orlando, FL.

In Santa Clara, come to the Call Genie booth at the Kelsey conference to see a demonstration of Call Genie's recently announced Self Service Mobile Ad Campaign Management system deployed by The Number, a subsidiary of KGB in the United Kingdom. For more details, see the recent press release here: http://www.callgenie.com/media-centre/2008/09/24/129.

In Orlando, stop by the TM Forum's Content Encounter 3 to see how Call Genie's solutions have been integrated with technologies and services from Telcordia, Microsoft, Motorola and eBIZmobility to enable operators to deliver two-factor authentication, utilize customer accounts for payment, leverage advertisers for credit or co-payment and generate revenue from both on and off-deck content and services. You will see how consumer experiences are enhanced with single sign-on, relevant offers, one-click purchase capability, privacy and supported by familiar and trusted billing/payment methods.

About the 118 Tracker Awards

"Call Genie was selected from a significant group of international companies for all of these awards" according to Martin Ashfield, Managing Director of 118tracker.com. "Their innovative applications and contributions to the industry have been recognized by directory assistance providers worldwide for driving the industry forward through creative and technical advancements."

The Best Location Based Service award is in recognition of Call Genie's solution deployed by RH Donnelly DEX through the 1-800-CallDEX service. Leveraging a combined implementation of Call Genie's Interact Voice and Open Mobile products the service offers an automated, multimodal voice and mobile data solution that enables consumer's to find business services close to a landmark, intersection or neighborhood. The CG Interact Voice solution delivers consumers who call 1-800-CallDEX a unique, "localized" voice interaction and mobile local search experience. If you are in Denver and you ask a local person for help, you might ask, "Can you recommend a Mexican Restaurant, near 'Mile High Stadium'?" CG Interact Voice enables an automated method for publishers to deliver this type of localized, voice-based, mobile local search interaction. CG Interact Voice leverages Call Genie's database of local intersections, neighborhoods and landmarks, and is updated regularly as new inquiries take place. "Mile High Stadium", for example, was demolished in 2001, but is a traditional and historical name for the stadium now officially named "INVESCO Field." Following the voice interaction, CG Interact Voice is seamlessly integrated with CG Open Mobile to deliver a multi-modal mobile data user experience. The result of their voice-based mobile local search is delivered to their mobile handset via an SMS text message. The text message contains the name, address and phone number for the business they selected during the voice search and a link to relevant mobile web-based information including maps, directions and may include relevant ads or other contextual information based on the mobile local search result. The mobile user experience may also provide a link to reconnect with the voice-based service, bringing the multi-modal experience full circle.

The Best Advertiser Sponsored Service award is in recognition of Call Genie's solutions deployed by the Yellow Pages Group in Canada. The Call Genie solution, implemented for YPG, provides a similar user experience, is built upon Call Genie's Interact Voice product and leverages the capabilities of the CG Open Location database. Yellowpages411, a Yellow Pages Group service, enables consumer's to find business services close to a landmark, intersection or neighborhood, providing a unique, "localized" voice interaction and mobile local search experience. The service is monetized through advertiser sponsorship. Advertisers are able to pay for priority placement in the search results and provide custom recorded messages and tag lines which are played when the results are presented to the caller.

About Call Genie Inc.

Call Genie is a leading global provider of local mobile search and advertising solutions that connect ready to transact consumers directly with local merchants for local directory businesses, directory assistance services and local media publishers. Call Genie reaches more than 220 million mobile users worldwide and processes millions of mobile local searches per month. Call Genie solutions offer an exceptional experience for both advertisers and consumers and are deployed in 11 countries around the world. Call Genie has been awarded the Excellence in Integrated Ad Management award by the Pelorus Group, has won the Yellow Page Association Industry Excellence Award for Marketing Innovation in North America, the Whitaker Innovation Award in Europe, and the 118 Tracker Award for Technology Innovation in the UK. For more information, visit www.callgenie.com.


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