Call Genie Inc.

Call Genie Inc.

October 17, 2008 08:30 ET

Call Genie Enabled 1-800-Call-Dex™ Expands Throughout 14 State Region

TORONTO, ONTARIO and SAN FRANCISCO, CALIFORNIA--(Marketwire - Oct. 17, 2008) - Call Genie Inc.(TSX:GNE) today announced that Dex, a part of R.H. Donnelley (NYSE:RHD) has now made its award-winning 1-800-Call-Dex™ service available throughout the 14-state footprint where Dex is the official yellow pages directory for Qwest. The expansion into the additional 35 major metropolitan markets follows successful trials in Denver, Phoenix, Spokane and Tucson.

1-800-Call-Dex provides free, local category and business name search for consumers seeking businesses. Consumers can use the service to connect directly to local merchants and receive information about businesses via text message. The service was recently recognized for "Excellence in Free DIS (Directory Information Services)" at The Pelorus Group's DIS '08 summit in Savannah, Ga.

Callers can dial 1-800-Call-Dex and simply reference a landmark, neighborhood or intersection and receive information on businesses near their current location or the location to which they are traveling. Plus, the system updates frequently to reflect how locals refer to specific landmarks or locations, ensuring that callers will be able to find the appropriate location - even after that local sports complex or bank changes its name.

1-800-Call-Dex utilizes two Call Genie products. 1) Interact Voice, an automated voice recognition system that leverages unique hyper-location based search technology, allowing callers to search based on local landmarks, intersections or neighborhoods, and 2) Open Mobile which enables callers to receive enhanced information such as maps and directions rendered to the capabilities of their mobile phones. This combination of products delivers a compelling user experience for callers and highly relevant advertising opportunities for advertisers.

Under the terms of the R.H. Donnelly agreement, previously announced in August of 2007, Call Genie earns fees for implementation services and fees for hosting services based on volume of calls. In addition, Call Genie receives a percentage of advertising revenues attributed to the 1-800-Call-Dex service.

About Call Genie Inc.

Call Genie is a leading global provider of local mobile search and advertising solutions that connect ready to transact consumers directly with local merchants for local directory businesses, directory assistance services and local media publishers. Call Genie reaches more than 200 million mobile users worldwide and processes millions of mobile local searches per month. Call Genie solutions offer an exceptional experience for both advertisers and consumers and are deployed in 11 countries around the world. Call Genie has been awarded the Excellence in Integrated Ad Management award by the Pelorus Group, has won the Yellow Page Association Industry Excellence Award for Marketing Innovation in North America, the Whitaker Innovation Award in Europe, and the 118 Tracker Award for Technology Innovation in the UK. For more information, visit

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