Call Genie Inc.

Call Genie Inc.

December 08, 2011 08:30 ET

Call Genie Enters Into Long Term Contract With Canadian-Based Worldplay Communications

TORONTO, ONTARIO--(Marketwire - Dec. 8, 2011) - Call Genie Inc. (TSX:GNE) ("Call Genie" or the "Company") is pleased to announce that it has entered into a license agreement and long term maintenance contract with Worldplay Communications Inc. ("Worldplay"). Worldplay is a Calgary-based company focused on providing legacy infrastructure providers operating within bandwidth-constrained environments with the technology solutions to deliver quality high definition content at significantly less bandwidth than existing compression solutions. Worldplay's technology suite includes the proprietary FREEFALL® codec, which delivers high-quality HD images at low bitrates to TVs, personal computers, tablets and mobile devices.

Worldplay and Call Genie have entered into a three-year software license and maintenance agreement whereby Call Genie will deliver and maintain the Ad Exchange software on behalf of Worldplay enabling Worldplay to rapidly launch a comprehensive suite of cloud-based advertising services to their customers. Worldplay's customers will be able to load content and advertisements onto the platform and distribute them through Worldplay's compression technology to target channels specified by the campaign parameters selected by the clients.

The Ad Exchange software will include among other components, the following: i) sophisticated instrumentation for managing and serving advertising content across target distribution channels via the cloud; ii) a cloud-based user interface whereby advertisers can load advertising content and create/manage distribution campaigns to attain optimal performance; and iii) multi-modal click, event and tag tracking, reporting, reconciliation and performance analytic services on all transactions facilitated through the exchange.

"We are very excited to be providing Worldplay with a license for our Ad Serving technology," according to Mike Durance, CEO of Call Genie. "Our software is a great complement to Worldplay's innovative compression technology, as Worldplay arms global infrastructure owners with the means to meet today's new HD streaming demands."

About Call Genie Inc.

Call Genie is a leading global solutions provider in mobile local search and mobile digital interactive advertising. Call Genie enables traditional industries to move to new business models that support the connection of mobile consumers and local merchants. Solutions provided include search and advertising serving technology and services that utilize advanced wireless networks as well as the mobile internet to enable a "mobile ecosystem" that encompasses advertisers, service providers (e.g., internet yellow pages, carriers, network broadcasters) and mobile users. Currently, Call Genie solutions are deployed in 12 countries around the world.

The TSX Exchange has neither approved nor disapproved the contents of this news release.

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