Call Genie Inc.
TSX VENTURE : GNE

Call Genie Inc.

March 20, 2007 14:46 ET

Call Genie and Jingle Networks Enter Into Agreement for Free 411 Category Search Services in the U.S.

CALGARY, ALBERTA--(CCNMatthews - March 20, 2007) - Call Genie Inc. (TSX VENTURE:GNE) announced today that pursuant to its press release on January 30, 2007, its wholly-owned subsidiary, Call Genie USA, Inc. has entered into a five year non-exclusive contract with Jingle Networks, Inc., operator of the 1-800-FREE411 advertiser-supported directory assistance service in the United States.

Jingle Networks announced on March 20, 2007, the launch of "Category Search" which enhances its current free directory assistance service with the ability to identify a consumer request for a business category within a service geography, through the use of Call Genie's Voice User Interface. Call Genie has granted Jingle Networks a limited software license to identify the category and location of a consumer request. Call Genie will receive certain implementation and hosting fees, as well as transactional fees based on the successful automation of the interaction with the consumer.

Call Genie and Jingle Networks have successfully completed a trial, in a major U.S. market, to assess the compatibility of Call Genie's voice application with Jingle's Free 411 service. The integrated service is available today in 10 major markets in the United States. Jingle Networks has the option to rollout the service to 150 cities.

"We are delighted to be a technology partner with Jingle Networks," according to Michael Durance, Chief Executive Officer of Call Genie. "Jingle's 1-800-FREE411 service did nearly 17 million calls in February and has provided us with an excellent opportunity to showcase our technology in every major market in the United States."

"Not only do consumers benefit from a truly mobile local search experience," according to Scott Kliger, Founder and CTO of Jingle Networks, "but Call Genie's Category Search technology allows 1-800-FREE411 to offer national and local advertisers a creative, unobtrusive and highly targeted marketing vehicle for reaching millions of ready-to-spend consumers."

Call Genie's EVD™ application utilizes speech technology through an industry standard VoiceXML interface. Call Genie's EVD™ deployment for Jingle is currently operating on Nuance's NVP 3.0 voice platform.

About Call Genie

Call Genie, Inc. is the leading provider of enhanced Voice-enabled Mobile Local (VoMoLo) search products and services to Wireless Carriers, Directory Assistance providers, and Yellow Page publishers. Offered as a turnkey or ASP solution, Call Genie's Enhanced Voice Directory (EVD™) platform enables companies to offer a comprehensive, voice-enabled business category search service to consumers and business customers. EVD™ is network, handset and location independent, and can be incorporated into any existing DQ service or deployed as a stand-alone offering.

Call Genie won the 2006 Yellow Page Association Industry Excellence Award for Marketing Innovation in North America, the 2006 Whitaker Innovation Award in Europe, and the 2006 118 Tracker Award for Technology Innovation in the UK.

For more information, visit www.callgenie.com.

About Jingle Networks

Jingle Networks is the operator of 1-800-FREE411, the leading advertiser-supported directory assistance service in the United States. Since its introduction in 2005, 1-800-FREE411 (800-373-3411) has altered the directory assistance (DA) market, estimated at between $5 billion-$7 billion. Jingle Networks had its 100 millionth call in November 2006.

1-800-FREE411 is supported by national and local advertisers who use 1-800-FREE411 as both a branding and direct-response media channel to target messages to callers within the context of a normal-length 411 call. In addition, FREE411.com on the Internet provides consumers with an easy to use Web-based resource for telephone number lookups.

For more information, visit www.free411.com.

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