Call Genie Inc.

Call Genie Inc.

August 23, 2007 09:00 ET

Call Genie 'Lights Up' North America

Latest product availability covers all of the United States and Canada

TORONTO, ONTARIO--(Marketwire - Aug. 23, 2007) - Call Genie Inc. (TSX VENTURE:GNE), a leading provider of localized mobile search solutions to carriers, directory assistance providers and Yellow Pages publishers, today announced the general availability of the latest release of its Enhanced Voice Directory (EVD™) solution.

This release provides coverage for all of North America, allowing Call Genie to offer its customers and partners a local mobile search solution that covers over 350 million people in the United States and Canada. In addition, this release of EVD™ allows Call Genie's customers to offer their callers the ability to further refine their business search by referencing landmarks, neighborhoods, and intersections in all markets with a population larger than 300,000. This capability is built on the subtleties of voice search and specific to the underlying grammars related to how people really speak when asking for information.

Call Genie's EVD™ product is a mobile local search solution that allows consumers to search for relevant business listings by category. Unlike browser-based solutions, EVD™'s search results are tied directly to local landmarks (e.g., the Empire State Building) rather than just city names or zip codes. This capability allows consumers to find relevant search results related to their current location or the location they are traveling to - without knowing specific details about the area.

"With the completion of this mapping and localization effort, Call Genie is able to dramatically reduce the time to market for companies launching local, regional or national business category search services," said Michael Durance, CEO of Call Genie. "Regardless of geographic focus, we are now able to fully support the aggressive launch plans of companies offering enhanced DA services on a free or for fee basis."

Call Genie pioneered localized, voice-enable mobile search solutions. Call Genie's EVD™ is network, technology, handset, and operating system independent. As a result, EVD™ works with virtually any traditional phone or handset and allows wireless and local carriers to rapidly offer and monetize search based advertising.

This latest release of EVD™ is offered as a turnkey solution or as a hosted solution and is available immediately.

About Call Genie, Inc.

Call Genie, Inc. is a leading provider of enhanced, mobile local search products and services to Wireless Carriers, Directory Assistance providers, and Yellow Pages publishers. Offered as a turnkey or ASP solution, Call Genie's Enhanced Voice Directory (EVD™) platform enables companies to offer a comprehensive, voice-enabled business category search service to consumers and business customers. EVD™ is network, handset and location independent, and can be incorporated into any existing DA service or deployed as a stand-alone offering. Call Genie won the 2006 Yellow Page Association Industry Excellence Award for Marketing Innovation in North America, the 2006 Whitaker Innovation Award in Europe, and the 2006 118 Tracker Award for Technology Innovation in the UK. For more information, visit

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