Call Genie Inc.

Call Genie Inc.

April 23, 2007 10:00 ET

Call Genie 'Lights up' the Top 50 Metropolitan Areas of the United States

Latest product availability covers over 170 million people in the United States

CALGARY, ALBERTA--(CCNMatthews - April 23, 2007) - Call Genie Inc. (TSX VENTURE:GNE), the leading provider of localized, voice-enabled search solutions to carriers, directory assistance providers and Yellow Pages publishers, today announced the general availability of the latest release of its Enhanced Voice Directory (EVD) solution for the 50 largest metropolitan areas in the United States.

With the completion of this mapping and localization effort, Call Genie is able to offer its customers and partners a solution that covers over 170 million people in the United States.

The cities covered in this latest release include:

Los Angeles, Philadelphia, Atlanta, San Francisco, Riverside, Seattle, San Diego, Pittsburgh, Denver, San Jose, Orlando, Las Vegas, Boston, St Louis, Tampa, Sacramento, San Antonio Columbus, New Orleans, Nashville, Jacksonville, Raleigh, New York, Chicago, Fort Worth, Dallas, Miami, Fort Lauderdale, Houston, Detroit, Minneapolis, Portland, Austin, Oklahoma City, Washington, Phoenix, Baltimore, Cleveland, Cincinnati, Kansas City, Charlotte, Rochester, Salt Lake City, Indianapolis, Milwaukee, Memphis, Louisville, Richmond, Birmingham, New Bedford, Providence, Virginia Beach, Buffalo, and Hartford.

Call Genie's EVD product is a voice-enabled, localized search engine that allows consumers to search for relevant business listings by category. Unlike browser-based solutions, EVD's search results are tied directly to local landmarks (e.g. the Empire State Building) rather than city names or zip codes. This capability allows consumers to find relevant search results related to their current location or the location they are traveling to - without knowing specific details about the area.

"When using a voice interface, people typically don't have access to addresses and zip codes. They need to refer to things they can see or remember. As such, our place database includes the sort of landmarks, neighborhoods and intersections that people refer to during normal conversations." said Michael Durance, CEO of Call Genie. "With our product now reaching all of Canada and over 55% of the United States, we are fast becoming the de-facto standard for carriers, publishers, and directory assistance providers to offer and monetize voice-enabled search."

Call Genie pioneered localized, voice-enable search solutions. Call Genie's EVD is network, technology, handset, and operating system independent. As a result, EVD works with virtually any traditional phone or handset and allows wireless and local carriers to rapidly offer and monetize search based advertising.

This latest release of EVD is offered as a turnkey solution or as a hosted solution and is available immediately.

About Call Genie

Call Genie, Inc. is the leading provider of enhanced Localized, voice-enabled search products and services to Wireless Carriers, Directory Assistance providers, and Yellow Pages publishers. Offered as a turnkey or ASP solution, Call Genie's Enhanced Voice Directory (EVD™) platform enables companies to offer a comprehensive, voice-enabled business category search service to consumers and business customers. EVD™ is network, handset and location independent, and can be incorporated into any existing DQ service or deployed as a stand-alone offering.

Call Genie won the 2006 Yellow Page Association Industry Excellence Award for Marketing Innovation in North America, the 2006 Whitaker Innovation Award in Europe, and the 2006 118 Tracker Award for Technology Innovation in the UK. For more information, please visit our website at or call directly at +1 403 268 0411.

The TSX Venture Exchange has neither approved nor disapproved the contents of this news release.

Contact Information