Call Genie Inc.

Call Genie Inc.

October 20, 2008 08:38 ET

Call Genie Solution Enables Publishers to Mobilize and Localize Their Brand

Call Genie's innovative, market leading local search and advertising products deliver turnkey solution for newspaper, television and triple-play publishers offering consumers an enhanced mobile local search experience and publishers incremental local ad revenue.

BOSTON, MASSACHUSETTS--(Marketwire - Oct. 20, 2008) - Mobile Internet World -

Call Genie Inc. (TSX:GNE), a leading provider of mobile search and local advertising solutions, leveraging proven success in the Yellow Pages and Directory Assistance markets, now brings its solutions to a broader range of publishers and advertisers. As a result of a strategic corporate initiative embarked upon in the second quarter of this year, Call Genie is now bringing its groundbreaking mobile local search and advertising products to newspaper, television and triple-play publishers and is attracting both local and national brand advertisers interested in capitalizing on this newly created inventory.

According to market analysts, publishers have a desire to mobilize and localize their brand. This is in direct alignment with evolving consumer behavior, which is the result of a generation of consumers that is increasingly interacting with services while mobile. Publishers with a national or regional web footprint have been successful in attracting national brand advertisers, but are being challenged to provide inventory that is relevant for local advertisers and mobile consumers. Call Genie solutions enable these publishers to deliver both a great mobile local consumer experience and create incremental inventory that is highly relevant to new local advertisers and the publisher's existing national advertisers. Publishers can deploy integrated or point solutions from Call Genie to offer new voice and mobile data services. These new mobile service offerings provide a compelling local consumer interaction, enhance a publisher's service and, as a result, create incremental ad inventory.

"Call Genie is proud to have been a pioneer in the mobile local search and advertising market. Our experience in the Yellow Pages and Directory Assistance markets around the world has allowed us to build considerable expertise. Our culture, know-how and modular technology facilitates innovation and increases speed-to-market," said Call Genie CEO, Mike Durance. "Mobility is critical to the new markets we are now penetrating and enabling these businesses to mobilize and localize their brand is in complete alignment with evolving user behavior."

About Call Genie Inc.

Call Genie is a leading global provider of local mobile search and advertising solutions that connect ready to transact consumers directly with local merchants for local directory businesses, directory assistance services and local media publishers. Call Genie solutions offer an exceptional experience for both advertisers and consumers and are deployed in 11 countries around the world. Call Genie has been awarded the Excellence in Integrated Ad Management award by the Pelorus Group, has won the Yellow Page Association Industry Excellence Award for Marketing Innovation, the Whitaker Innovation Award, and the 118 Tracker Awards for both Technology Innovation in the UK and most recently, Outstanding Contribution to the Industry.

Certain statements included in this News Release are not historical facts, but rather are forward-looking statements. Forward-looking statements (often, but not always, identified by the use of words such as "expect", "may", "anticipate" or "will" and similar expressions) may include plans, expectations or opinions that are not statements of fact. Forward-looking statements are based upon the opinions, expectations and estimates of management of Call Genie as at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or outcomes to differ materially from those anticipated or implied by such forward-looking statements. These factors include such things as, volatility in the trading price and volumes of the Company's publicly traded securities, domestic or international events having a significant effect on capital markets, the inherent risks associated with research and development activities and commercialization of emerging technologies, timing of execution of various elements of the Company's business plan, the availability of human resources, the emergence or intensification of competition, the availability of financial resources (including third-party financing), prevailing interest and exchange rates and new laws (domestic or foreign). Call Genie Inc. does not assume responsibility for the accuracy and completeness of the forward-looking statements set out herein and, subject to applicable securities laws, does not undertake any obligation to publicly revise these forward-looking statements to reflect subsequent events or circumstances. Call Genie Inc.'s forward-looking statements are expressly qualified in their entirety by this cautionary statement. Additional information relating to various risk factors to which Call Genie is exposed in the conduct of its business (and which may affect the expectations or outcomes reflected in the forward-looking statements contained in this news release) are described in the Company's annual MD&A for the year ended December 31, 2007, which has been filed with certain securities regulatory authorities in Canada and is available through SEDAR, at

The TSX Exchange has neither approved nor disapproved the contents of this news release.

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