MADD Canada

MADD Canada

November 22, 2013 08:00 ET

Call the Right Play This Grey Cup Weekend: Plan Ahead for a Sober Ride Home

OAKVILLE, ONTARIO--(Marketwired - Nov. 22, 2013) - As fans prepare to watch the Saskatchewan Roughriders take on the Hamilton Tiger-Cats in the 101st --Canadian Football League Championship, MADD Canada and Allstate Insurance Company of Canada are asking everyone to have a game plan for festivities that includes a sober drive home when the revelry comes to an end this Grey Cup weekend.

"Whether you're attending the big game, watching it in a bar or going to a Grey Cup party, make the safe play if you're going to be drinking - take a cab, take public transit, arrange a designated driver or plan to stay over," said MADD Canada National President Angeliki Souranis. "Let's make sure no one is touched by the tragedy of impaired driving this weekend."

Getting behind the wheel impaired puts the driver, his or her passengers and every other person on the road at risk. Every day, on average, 4 Canadians are killed and 175 more are injured as a result of impaired driving crashes.

"When it comes to preventing impaired driving, we need everyone on the same team," said Allstate Canada President and Chief Executive Officer John O'Donnell. "Do not drive impaired, and do not let family members, friends or fellow party-goers drive impaired. If you see a driver you suspect is impaired, call 911. We all have an important role to play in making our roads and our communities safer."

MADD Canada is currently hosting its 26th annual Project Red Ribbon campaign to promote safe and sober driving during the holiday season, with Allstate Canada as the Title Sponsor. For more information or to find out how to get red ribbons, please visit:

About MADD Canada

MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads.

About Allstate Insurance Company of Canada

Allstate Insurance Company of Canada is one of the country's leading producers and distributors of home and auto insurance products, serving Canadians since 1953. The company strives to keep its customers in "Good Hands®" as well as its employees, and has recently been listed on the Best Employers in Canada, Best Employers in the GTA, and Best Employers in Quebec lists. Allstate Canada is committed to making a positive difference in the communities in which it operates and has partnered with organizations such as Mothers Against Drunk Driving (MADD Canada), United Way and Junior Achievement. To learn more about Allstate Canada, visit

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