Callaway Golf Company

Callaway Golf Company

March 02, 2005 12:26 ET

Callaway Golf Announces Hot New Promotion: One Lucky Consumer to Win Customized, Loaded 2005 Ford Mustang GT in the ``HX Hot Drive Sweepstakes''


NEWS RELEASE TRANSMITTED BY CCNMatthews

FOR: CALLAWAY GOLF COMPANY

NYSE SYMBOL: ELY

MARCH 2, 2005 - 12:26 ET

Callaway Golf Announces Hot New Promotion: One Lucky
Consumer to Win Customized, Loaded 2005 Ford Mustang
GT in the ``HX Hot Drive Sweepstakes''

CARLSBAD, Calif.--(CCNMatthews - Mar 2, 2005) -

Drive the Hottest Ball and the Hottest Car in the Callaway Golf HX Hot
Drive Sweepstakes!

Callaway Golf (NYSE:ELY) today kicked-off the HX Hot Drive Sweepstakes,
an exciting new promotion that will award a customized, fully-loaded
2005 Ford Mustang GT to one lucky consumer. Starting today and running
through Father's Day, June 19, consumers can begin to sample the new
HX® Hot Golf Ball, see the stunning Ford Mustang GT and enter the
sweepstakes at various PGA Tour locations. Consumers also can enter
online at www.hxhot.com, a micro site devoted to the HX Hot Golf Ball
and the HX Hot Drive Sweepstakes, or by mail. No purchase is necessary
to enter. Please see www.hxhot.com for the Official Rules.

The Car

The HX Hot Drive Sweepstakes is all about speed -- ball speed and
0-to-60 automotive speed. Callaway Golf's new HX Hot Golf Ball is super
fast off the clubface and the customized 2005 Ford Mustang GT, one of
the hottest cars on the road today, is fast off the line and a
showstopper on the road.

Like the bright packaging of the HX Hot Golf Ball, the car's custom
paint scheme is a gradient from orange to red with subdued pearlescent
hexagons -- evoking the Revolutionary HEX Aerodynamics on the golf
ball's cover -- that jump out in various light conditions. With a bold
gray racing stripe sweeping down its side, the '05 Ford Mustang GT
recalls the vintage lines of the legendary Mustangs of the 1960s. Eibach
springs give the car an even sleeker profile.

The interior is as hot as the exterior. Seats accented by jet black
carbon fiber and orange leather are embroidered with the HX Hot logo on
the seatbacks and Callaway Golf logo on the head rests. Floor mats have
the same logo treatment, and customizable accent panels on the doors
have matching orange to pull the design concept together. Finally, an
Eclipse AVN2454 CD/DVD Multi-Source Receiver with DVD Navigation and a
6.5-inch wide Touch-Panel Display ensure that the winner will not need
to ask for directions.

The Sweepstakes

Following its launch at the Ford Championship at Doral Resort and Spa in
Miami, the HX Hot Mustang will generally follow the PGA Tour, making
stops at more than two dozen key retail locations, events and demo days.
It also will appear at the Booz Allen Classic at Congressional Country
Club in Potomac, Maryland the week of June 6. At each stop consumers
will learn about the benefits of ball speed, have an opportunity to
sample the HX Hot Golf Ball, and enter to win the car.

In addition to entering at appearances of the HX Hot Mustang, consumers
will also be able to enter online at www.hxhot.com, a micro site devoted
to the HX Hot Golf Ball and the HX Hot Drive Sweepstakes, or by mail. No
purchase is necessary. Consumers may enter through Sunday, June 19 --
Father's Day and the final round of the U.S. Open.

One Grand Prize winner will be selected and the keys to the HX Hot
Mustang will be presented at the Ford Senior Player's Championship at
the TPC of Michigan in Dearborn, Michigan on July 10. The winner will
receive round trip airfare and hotel accommodations for two and tickets
to the Ford Senior Player's Championship as well as a one year supply of
HX Hot Golf Balls.

A first prize winner will receive an all-expenses paid trip for two to
Callaway Golf Headquarters in Carlsbad, California, a clubfitting
session for the winner and guest and a set of Callaway Golf® clubs,
golf bag and year's supply of HX Hot Golf Balls for the winner and
guest, as well as a complimentary round of golf for two at one of the
area's top golf courses.

Five second prizes include a set of Callaway Golf clubs, a golf bag and
a year's supply of HX Hot Golf Balls. There also will be 100 third
prizes, a year's supply of HX Hot Golf Balls (12 dozen).

The Ball

The HX Hot Golf Ball has a new 3-piece construction that delivers
blistering ball speed with surprisingly soft feel. The HX Hot also
features the next generation of the revolutionary HEX Aerodynamics for
the consistent ball flight that has driven the HX Tour Golf Ball to
success on the worldwide tours and at retail.

Speed off the clubface -- the key to added distance -- can be achieved
either through added clubhead speed or through added ball speed.
Callaway Golf design engineers focused on increasing ball speed at
impact while keeping within the United States Golf Association (USGA)
rules governing initial velocity. The HX Hot Golf Ball is evidence of
their success, a ball that rockets off the clubface, achieves major hang
time due to the HEX Aerodynamics, and has superior feel because of the
super-soft boundary layer between the highly-resilient, hot core and the
super fast cover material.

Callaway Golf Company makes and sells Big Bertha® Metal Woods, Irons
and Hybrids including Heavenwood® Hybrids, ERC® Fusion® Drivers
and Fairway Woods, Great Big Bertha II 415 Titanium Drivers, Big Bertha
Titanium 454 Drivers and Big Bertha Stainless Steel Fairway Woods, Big
Bertha Heavenwood® Hybrids, Big Bertha Stainless Steel Irons, X-18™
and X-18 Pro Series Irons, the Game Enjoyment System™ of GES™ Golf
Clubs, Callaway Golf Forged+ Wedges, and Callaway Golf Tour Blue™
Putters. Callaway Golf Company also makes and sells Odyssey® Putters,
including White Steel®, White Hot®, TriHot®, DFX®, Dual Force®
and 2-Ball Putters. Callaway Golf Company makes and sells the Callaway
Golf® HX® Tour Balls, HX Blue and HX Red Balls, HX Hot Balls, Big
Bertha™ Blue and Big Bertha Red Balls, and the Warbird™ Balls.
Callaway Golf also owns and operates The Top-Flite Golf Company, a
wholly owned subsidiary that includes the Top-Flite®, Strata® and
Ben Hogan® brands and Bettinardi® Putters. For more information
about Callaway Golf Company, please visit our websites at
www.callawaygolf.com, www.topflite.com and www.odysseygolf.com.

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Contact Information

  • FOR FURTHER INFORMATION PLEASE CONTACT:
    Callaway Golf Company
    Larry Dorman, 760-931-1771