Callaway Golf Company

Callaway Golf Company

March 21, 2005 09:01 ET

Callaway Golf Announces Long-Awaited Entry into Forged Market with Introduction of New X-Tour Irons


NEWS RELEASE TRANSMITTED BY CCNMatthews

FOR: CALLAWAY GOLF COMPANY

NYSE SYMBOL: ELY

MARCH 21, 2005 - 09:01 ET

Callaway Golf Announces Long-Awaited Entry into Forged
Market with Introduction of New X-Tour Irons

CARLSBAD, Calif.--(CCNMatthews - Mar 21, 2005) -

Callaway Golf Company (NYSE: ELY) today announced that shipments of the
new Callaway Golf® X-Tour™ Irons will begin April 15, marking the
Company's long-awaited entry into the forged iron market. The truly
unique X-Tour Irons feature the playability and feel that better golfers
demand while incorporating proprietary technologies that have
established Callaway Golf as the world's leader in golf equipment.

The X-Tour Irons are forged in 2 pieces - a notch-weighted, cavity-back
design and a face plate design - made entirely from soft 1020 carbon
steel. The body is forged as one piece with the back cavity and face
platform precisely milled to accept the face, which is laser-welded to
the body. This unique design process allows the X-Tour Irons to
incorporate the core technologies that have made Callaway Golf irons the
world's favorite: a 360 degree Undercut Channel, Extreme Notch Weighting
and a modified bore through hosel.

As lead designer of the X-Tour Irons, Roger Cleveland, Chief of Design
for Callaway Golf, used his years of club making experience to deliver
an iron design that displays classic lines, not only from a technical
standpoint but, equally important, from a visual perspective as well.

"It has been very exciting for me to work on Callaway Golf's first iron
offering in a category that appeals to so many passionate and skilled
golfers," Cleveland said. "I believe the X-Tour Irons bring a new level
of performance in shot-making that can be easily discerned and enjoyed
by better golfers."

The X-Tour Irons already have been used in eight tournament victories on
three professional tours. On the PGA Tour, Callaway Golf Staff Pro Phil
Mickelson zeroed in on the pins to win both the FBR Classic and the AT&T
Pebble Beach National Pro Am. On the LPGA Tour, Hall of Fame member
Annika Sorenstam used them in her opening 2005 LPGA Tour win and in her
sudden-death victory yesterday at the Safeway International. PGA
European Tour winners using the X-Tour Irons: Nick Dougherty at the
Caltex Masters in Singapore; Craig Parry at the Heineken Classic in
Australia; PGA European Tour Order of Merit leader Charl Schwartzel at
the dunhill championship in South Africa; and Niclas Fasth at the Holden
New Zealand Open in New Zealand. These pros are among a growing number
drawn to the feel and performance produced by the classic lines of the
club's compact, blade-style design.

The 360-degree Undercut Channel and Extreme Notch Weighting combine to
maximize perimeter weighting and move more weight toward the heel and
toe of the X-Tour Irons for added stability at impact, resulting in
straighter shots. This feature further benefits golfers by providing a
deeper Center of Gravity (CG) than most irons in this category, which
truly makes it easier to hit the long irons with a higher launch.
Additionally, because of mass location and a longer hosel than is
typical of the Company's patented S2H2® Technology, Callaway Golf
designers were able to position the CG more toward the heel for a
shorter moment arm to provide easier workability.

The X-Tour Irons come standard with True Temper Dynamic Gold steel
shafts in flexes of R300 (regular), S300 (stiff), and X100 (extra
stiff). The standard set makeup is 3-iron through pitching wedge with a
manufacturer's suggested retail price of $1280. A 2-iron can be special
ordered.

Callaway Golf Company makes and sells Big Bertha® Metal Woods, Irons
and Hybrids including, ERC® Fusion® Drivers and Fairway Woods, Great
Big Bertha® II 415 Titanium Drivers, Big Bertha Titanium 454 Drivers
and Big Bertha Stainless Steel Fairway Woods, Big Bertha Heavenwood®
Hybrids, Big Bertha Stainless Steel Irons, Big Bertha Fusion Irons,
X-18® and X-18 Pro Series Irons, X-Tour™ Irons, the Game Enjoyment
System® of GES® Golf Clubs, Callaway Golf Forged+ Wedges, Callaway
Golf Tour Blue® Putters and Callaway Golf I-Trax™ Putters. Callaway
Golf Company also makes and sells Odyssey® Putters, including White
Steel™, White Hot®, TriHot®, DFX®, Dual Force® and 2-Ball
Putters. Callaway Golf Company makes and sells the Callaway Golf®
HX® Tour Balls, HX Blue and HX Red Balls, HX Hot Balls, Big Bertha™
Blue and Big Bertha Red Balls, and the Warbird® Balls. Callaway Golf
also owns and operates The Top-Flite Golf Company, a wholly owned
subsidiary that includes the Top-Flite®, Strata® and Ben Hogan®
brands and Bettinardi® Putters. For more information about Callaway
Golf Company, please visit our websites at www.callawaygolf.com,
www.topflite.com and www.odysseygolf.com.

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Contact Information

  • FOR FURTHER INFORMATION PLEASE CONTACT:
    Callaway Golf Company
    Larry Dorman, 760-931-1771