Callaway Golf Canada

Callaway Golf Canada

April 18, 2007 16:29 ET

Callaway Golf Canada Launches MyCallaway.ca

- Innovative member website brings golfers inside the game -

Attention: Assignment Editor, Business/Financial Editor, Lifestyle Editor, News Editor, Sports Editor CONCORD, ONTARIO, NEWS RELEASE--(CCNMatthews - April 18, 2007) - Callaway Golf Canada today announced the official unveiling of its new direct marketing initiative, MyCallaway.ca, just in time for the golf season.

MyCallaway.ca offers a gateway for the development of meaningful one-to-one relationships with Callaway Golf consumers and golfers in general, offering members a customized and interactive on-line golf experience from a Canadian perspective.

"MyCallaway.ca is a tremendous opportunity to help us provide additional value to Canadian golfers," said Scott Reid, Managing Director at Callaway Golf Canada. "We want to build a significant dialogue with everyone interested in the game across Canada and make them a part of a bigger golf community."

Membership, available through www.mycallaway.ca, is open to anyone who has an interest in golf and wants to learn more about the game. MyCallaway.ca members are brought inside the game with exclusive:

- Insights and tips from Callaway Golf Tour professionals
- Reports and updates on the game from the highest levels of competition to grassroots initiatives
- Interactive polls, blogs and forums
- Special features about the latest golf equipment technology and fashion trends
- Information about the value of custom fitting and learning the importance of finding products that match players' needs (fitting tools immediately available at MyCallaway.ca include an interactive putter fitting module, as well as a ball selector program)
- Personalized wish lists that allow members to notify friends and family of unique gift ideas for any occasion, as well as where to find them
- Information on the benefits of registering Callaway Golf products
- Special contests, offers and promotions

"Golfers are a unique and dedicated bunch, and Callaway Golf wants to facilitate the formation of a Canadian golf community that can interact with each other and receive exclusive information, tools and offers that are not available anywhere else in the golf world," added Reid.

MyCallaway.ca will grow with the golf community, providing more general and equipment education, more interactive fitting modules, more interactivity, and more opportunities to bring golfers "inside the ropes" on issues and activities surrounding the Canadian game.

To take a tour …visit www.mycallaway.ca and become a member.

ABOUT CALLAWAY GOLF
Through an unwavering commitment to innovation, Callaway Golf Company creates products and services designed to make every golfer a better golfer. Callaway Golf Company, which celebrates its 25th Anniversary in 2007, manufactures and sells golf clubs and golf balls, and sells golf accessories, under the Callaway Golf®, Odyssey®, Top-Flite®, and Ben Hogan® brands in more than 110 countries worldwide. For more information please visit www.callawaygolf.com/ca.

Click here to view the MyCallaway.ca logo:
http://www.ccnmatthews.com/docs/mycallawaylogo.jpg

Click here to view a screen shot from the MyCallaway.ca website:
http://www.ccnmatthews.com/docs/mycallawaywebsiteimage.jpg

FOR MORE INFORMATION:
Mark Dottori
Callaway Golf Canada
905-660-5434 ext. 6540

Debra Douglass
Pilot PMR for Callaway Golf Canada
416-462-0199, ext. 24 IN: RETAIL, SPORTS

Contact Information

  • Debra Douglass, Pilot PMR for Callaway Golf Canada
    Primary Phone: 416-462-0199 ext. 24
    Secondary Phone: 416-526-8988
    E-mail: debra@pilotpmr.com