Callaway Golf Company

Callaway Golf Company

March 15, 2005 09:01 ET

Callaway Golf Introduces Next-Generation Putter Technology in Premium I-Trax Putter with Interchangeable Vision Strips




MARCH 15, 2005 - 09:01 ET

Callaway Golf Introduces Next-Generation Putter
Technology in Premium I-Trax Putter with
Interchangeable Vision Strips

CARLSBAD, Calif.--(CCNMatthews - Mar 15, 2005) -

Callaway Golf Company (NYSE:ELY) today launched the next generation in
alignment putter technology with the new I-Trax™ Putter. Featuring
interchangeable vision strips that allow golfers to choose the alignment
solution they prefer, the I-Trax Putter also incorporates triangulated
weight screws for more balanced feel and skid-free roll.

"Callaway Golf continues to bring the industry's most progressive,
innovative equipment designs," said Bill Baker, Chairman and CEO. "This
new I-Trax Putter is the latest example. Its performance is superior to
any previous Callaway Golf putter and the visual alignment aids make it
pleasingly different from any of our competitors' current putter

The unique design of the I-Trax Putter starts with its 100-percent
machined aluminum body milled by Bob Bettinardi. This treatment produces
solid feel and enhanced feedback amplified by a "sound slot" located
directly behind the face that tunes the sound at impact. A hard black
anodized finish protects the soft aluminum from corrosion and wear,
giving it a consistently premium appearance.

Major factors in the I-Trax Putter's outstanding performance and feel
are the triangulated, heavy fixed weights positioned at the heel and toe
in the face and in the back center of the sole. The two face weights are
brass while the sole weight is aluminum. Each screw weighs 11.5 grams,
and their precise positioning creates a Center of Gravity (CG) low and
back in the head, resulting in a very high Moment of Inertia that
delivers true, consistent roll and unwavering stability through impact.

The most intriguing features of the I-Trax Putter are the
interchangeable vision strips, technology unique to the I-Trax Putter.
The strip bearing classic Callaway Golf Chevrons creates a vivid
alignment aid that focuses the golfer's eyes on the center of the putter
head and clearly delineates the target line. For golfer's who may prefer
the simplicity of a straight line at address, the vision strip with
three straight lines is also included and can be quickly and easily
changed with four screws.

The I-Trax Putter has a soft polymer grip by Winn that incorporates the
distinctive Hex Aerodynamic pattern utilized in Callaway Golf golf
balls. It comes with a protective neoprene head cover and component case
for the straight line vision strip, four extra vision strip screws and
an Allen wrench.

The MSRP for the I-Trax Putter is $290. It will ship to retailers in

Callaway Golf Company makes and sells Big Bertha® Metal Woods, Irons
and Hybrids, including, ERC® Fusion® Drivers and Fairway Woods,
Great Big Bertha II 415 Titanium Drivers, Big Bertha Titanium 454
Drivers and Big Bertha Stainless Steel Fairway Woods, Big Bertha
Heavenwood® Hybrids, Big Bertha Stainless Steel Irons, X-18™ and
X-18 Pro Series Irons, the Game Enjoyment System™ of GES™ Golf
Clubs, Callaway Golf Forged+ Wedges, Callaway Golf Tour Blue™ Putters
and Callaway Golf I-Trax™ Putters. Callaway Golf Company also makes
and sells Odyssey® Putters, including White Steel®, White Hot®,
TriHot®, DFX®, Dual Force® and 2-Ball Putters. Callaway Golf
Company makes and sells the Callaway Golf® HX® Tour Balls, HX Blue
and HX Red Balls, HX Hot Balls, Big Bertha™ Blue and Big Bertha Red
Balls, and the Warbird™ Balls. Callaway Golf also owns and operates
The Top-Flite Golf Company, a wholly owned subsidiary that includes the
Top-Flite®, Strata® and Ben Hogan® brands and Bettinardi®
Putters. For more information about Callaway Golf Company, please visit
our websites at, and


Contact Information

    Callaway Golf Company
    Larry Dorman, 760-931-1771