Callaway Golf Canada

Callaway Golf Canada

September 09, 2008 15:45 ET

CALLAWAY GOLF INTRODUCES THE WORLD'S SMARTEST DRIVER: FT-iQ

Next Generation Driver Combines Fusion® Technology, Hyperbolic Club Face

Attention: Assignment Editor, Lifestyle Editor, News Editor, Photo Editor, Sports Editor CONCORD, ONTARIO, NEWS RELEASE--(Marketwire - Sept. 9, 2008) - Callaway Golf has long been known for pushing the industry forward with innovative equipment. Today, the company introduced the most technologically-advanced driver in the history of Callaway Golf, the FT-iQ. The unveiling took place at Callaway Golf's international sales meeting in Rancho Bernardo, Calif.

FT-iQ is the result of a multi-year, multi-million dollar program undertaken by Callaway Golf's world-renowned Research and Development team. Pushing multi-material Fusion Technology beyond previously held limits, the FT-iQ melds several cutting edge components into a sleek shape inspired by stealth jets and futuristic concept cars. Callaway Golf's designers believe it is the smartest, most advanced driver in the world.

"FT-iQ is a smart driver because power without precision is useless," said Jeff Colton, Senior Vice President, Research and Development at Callaway Golf. "Not only is the FT-iQ the longest driver we've ever developed, it's also 35 per cent straighter than the FT-i, our previous benchmark for accuracy."

FT-iQ incorporates "Complete Inertial Design," a Callaway Golf design principle which factors all of the club's characteristics - Moment of Inertia (MOI), Center of Gravity (CG), CG bias, face design, loft and lie - to optimize the club's overall performance.

"For more than 25 years, Callaway Golf has relentlessly cultivated the most advanced materials and processes to create game-changing equipment," said George Fellows, President and CEO of Callaway Golf. "FT-iQ is the latest example of the devastatingly powerful and accurate equipment we're bringing to golfers all over the world."

FT-iQ is available in men's and women's versions in both standard and Tour models. The standard models feature 9, 10, 11, and 13 (HT) degree lofts. The 10 and 11 degree models are available in left-handed versions. The Tour version has a slightly more open face, and is available in 8.5 and 9.5 degree lofts; the latter is also available in a left-handed version.

"The FT-iQ once again proves Callaway's commitment to make every golfer a better golfer and be an industry leader," added Scott Reid, Managing Director of Callaway Golf Canada. "And this is just the beginning of a number of exciting new innovations we will introduce to Canadians in the upcoming months to help all levels of golfers achieve a better game."

FT-iQ will be available internationally on October 15 and in the United States and Canada on November 15.

ABOUT CALLAWAY GOLF
Through an unwavering commitment to innovation, Callaway Golf Company (NYSE: ELY) creates products and services designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf accessories, under the Callaway Golf®, Odyssey®, Top-Flite®, and Ben Hogan® brands in more than 110 countries worldwide. For more information please visit www.callawaygolf.com/ca.
/For further information: Debra Douglass
Pilot PMR for Callaway Golf Canada
(o) 416-462-0199 x24
(c) 416-526-8988
debra@pilotpmr.com/ IN: RETAIL, SPORTS

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