Callaway Golf Canada

Callaway Golf Canada

March 20, 2007 11:15 ET

Callaway Golf Performance Centre offers new club-fitting technology

- State-of-the-art facility provides Calgary golfers with cutting-edge computer analysis and hands-on expertise -

Attention: Assignment Editor, Business/Financial Editor, Sports Editor CONCORD, ONTARIO, NEWS RELEASE--(CCNMatthews - March 20, 2007) - Callaway Golf Canada today announced the official public opening of its state-of-the-art club fitting facility in Calgary, which utilizes the identical technology used to fit touring professionals.

The Callaway Golf Performance Centre will be open Tuesday and Wednesday from 8 a.m. to 4 p.m., and Thursday to Saturday from 10 a.m. to 6 p.m. to golfers looking for the ultimate club-fitting session. Managed by local CPGA professional Jeff Rice, the Performance Centre - one of only 11 in the world, with four now in Canada - combines cutting-edge computerized analysis, high-speed digital photography, and hands-on expertise of a certified club fitting golf professional.

"We recognize Calgary is one of Canada's hotbeds of golf, which is why it's so exciting to open the doors to this specialized fitting facility," says Barry Wallis, Performance and Education Manager at Callaway Golf Canada. "Everyone who plays - from scratch golfers to the occasional weekend warrior - can benefit from clubs that are built with their specifications in mind."

For just $60 - with a portion of that donated the Royal Canadian Golf Association's Future Links junior gold program and the Jennifer Ashleigh Foundation - visitors to the Callaway Golf Performance Centre receive:

- A one hour fitting consultation
- Specs for custom golf clubs
- Golf swing analysis pamphlet
- "See Your Game" video and photos of their swing sent via email
- Two sleeves of golf balls

Calgary's Callaway Golf Performance Centre - located at 3404-114th Avenue SE - has the ability to analyze a number of important swing factors, including: clubhead speed, ball speed, angle of attack, launch angle, ball spin rate, carry distance and total distance. All this provides a wealth of information to assist in the fitting process.

"I'm proud to be part of the team that's bringing something unique to golfers in the Calgary area," says Rice, who has worked as a CPGA professional in Calgary for the past two years. "While many people might dismiss the need for custom clubs, I can't stress enough how it can change your game and, most important, make you feel more comfortable on the course."

Golfers who are interested in a fitting session at the Callaway Golf Performance Centre can arrange referrals through their home club professionals, local retailer or call Callaway customer service at 1-800-387-7000. After the fitting, golfers can place an order with their home club professional or local retailer for delivery within a matter of days.

Through an unwavering commitment to innovation, Callaway Golf Company creates products and services designed to make every golfer a better golfer. Callaway Golf Company, which celebrates its 25th Anniversary in 2007, manufactures and sells golf clubs and golf balls, and sells golf accessories, under the Callaway Golf(R), Odyssey(R), Top-Flite(R), and Ben Hogan(R) brands in more than 110 countries worldwide. For more information please visit

Contact Information

  • Debra Douglass, Pilot PMR for Callaway Golf Canada
    Primary Phone: 416-462-0199 ext. 24