Callaway Golf Canada

Callaway Golf Canada

May 01, 2007 16:10 ET

Callaway Golf Performance Centres grow with See Your Game®

- Technology enables golfers to receive visual swing analysis straight to their inbox -

Attention: Assignment Editor, Sports Editor CONCORD, ONTARIO, MEDIA ADVISORY--(CCNMatthews - May 1, 2007) - Callaway Golf Canada continues to expand its state-of-the-art fitting facility program using 'See Your Game®' technology to supplement the fitting experience for the recreational and serious golfer, enabling customers to experience the ultimate in swing analysis.

Earlier this year, Callaway Golf Canada opened a Callaway Golf Performance Centre in Calgary, the second to open in Canada, building on the success of the Toronto location that opened three years ago. Callaway Performance Centres in Prince Edward Island and Vancouver are scheduled to open before the end of the 2007 golf season, offering Canadians from coast to coast the opportunity to be fitted like a tour professional.

All four Callaway Golf Performance Centres will offer 'See Your Game®' technology, which provides golfers with an in-depth analysis and video breakdown of their golf swing that is sent directly to the player via email.

"The addition of 'See Your Game®' to our Toronto Performance Centre in 2006 took custom club fitting to a new level," explained Barry Wallis, Performance and Education Manager, Callaway Golf Canada. "When expanding the Callaway Performance Centre to other locations, there was no doubt that 'See Your Game®' would expand with us. The technology offers added value for golfers, who leave with custom club specs in hand and a visual of their swing waiting on their desktop."

"We are extremely pleased to be expanding our business relationship with Callaway Golf Canada," said Wes Pajunen, President & CEO, See Your Game® Inc. "As we continue to work closely together, we are excited about being an integral part of the Callaway Golf consumer experience."

The custom fitting sessions offered at Callaway Golf Performance Centres combine cutting-edge technology and hands-on expertise from CPGA professionals. The swing analysis system analyzes a number of important factors including: clubhead speed, ball speed, angle of attack, launch angle, ball spin rate, carry distance and total distance. This provides a wealth of information to assist in the fitting process.

"'See Your Game®' has been a useful viral marketing tool that has helped us communicate directly with our customers and learn more about their golf interests", added Chris Walling, Director of Marketing, Callaway Golf Canada. "The partnership has proven to be beneficial to both ourselves and our consumers."

Golfers who are interested in a fitting session at any of the Callaway Golf Performance Centre may arrange referrals through their home club professionals, local retailers or call customer service at 1-800-387-7000 to book a fitting appointment. After the fitting, golfers can place an order with their home club professional or local retailer for delivery within a matter of days.

A portion of the $60 custom fitting fee will be donated to the Jennifer Ashleigh Foundation.

Through an unwavering commitment to innovation, Callaway Golf Company creates products and services designed to make every golfer a better golfer. Callaway Golf Company, which celebrates its 25th Anniversary in 2007, manufactures and sells golf clubs and golf balls, and sells golf accessories, under the Callaway Golf®, Odyssey®, Top-Flite®, and Ben Hogan® brands in more than 110 countries worldwide. For more information please visit

See Your Game® Inc. is the inventor of a revolutionary customer acquisition system that turns single points of contact into personal long-term customer relationships. The extremely cost-effective system has been a key component to the marketing success of hundreds of events across North America including trade shows, shopping malls attractions, conferences, golf tournaments and promotional events staged by Fortune 500 companies, professional sports teams, small businesses, retailers, community organizations and charity groups. See Your Game® Inc. is a privately held company with headquarters in Calgary and a network of agencies throughout Canada and the United States. /For further information: Wes Pajunen
President & CEO
See Your Game® Inc.
403-257-4635 IN: RETAIL, SPORTS

Contact Information