Callcredit Information Group

Callcredit Information Group


August 14, 2013 01:00 ET

Callcredit Adopts Featurespace's ARIC Technology

The UK's most innovative credit reference agency partners with leaders in behavioural analytics

LEEDS, UNITED KINGDOM--(Marketwired - Aug. 14, 2013) - Callcredit Information Group has announced a partnership with behavioural analytics specialist Featurespace, which will enable Callcredit to extract more detailed insight from its clients' data and predict more accurately future outcomes.

The partnership will provide Callcredit with access to Featurespace's core Adaptive Behavioural Analytics engine - ARIC, and its team of data scientists. The award-winning ARIC engine combines the power of Bayesian statistical algorithms with advanced machine learning to create the only Adaptive Behavioural Analytics software in existence. In short it predicts the future.

Callcredit's unrivalled data assets will be combined with the world's most advanced approach to data analytics, enabling Callcredit and its clients to remain at the forefront of machine learning technology. The partnership will enable Callcredit to develop new and exciting solutions thanks to ARIC's ability to understand individual and group behaviour in real time, and calculate human interaction events before they occur.

John Cannon, Head of Fraud & ID, Callcredit Information Group explained: "It's increasingly tough for experts to be able to notice subtle changes in the vast amounts of data we hold. As a result, we needed a machine based approach that is self-learning, real time and able to spot subtle changes. Experts still need to interpret the output, and it's this that determines the difference between success and failure for our clients' businesses. We have been working closely with Featurespace's advanced analytics to detect fraud and I am delighted to announce we are entering into a more strategic relationship which is great news for Callcredit, our clients and ultimately our clients' customers."

Graham Lund, UK Managing Director, Callcredit Information Group added: "In the last three years, fraud and identity solutions have been one of the fastest growing parts of Callcredit. Featurespace's approach enables us to layer behavioural understanding across our entire group's data assets, driving value across the Callcredit Information Group to further enhance our reputation as innovators in consumer data."

Martina King, CEO of Featurespace said: "The ARIC engine enables clients' to understand the positive and negative behaviour of their customers. Our solutions range from the most up-to-date fraud identification, to churn predictors and customer analysis. Combining Callcredit's impressive data sets with our unique analytical approach will create a truly innovative partnership. Data is set to become one of the most valuable commodities this century, but it's what we do with it that will create the real value."

About Callcredit Information Group -

Callcredit Information Group's leading approach to deploying consumer information brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to provide clients with a range of innovative and effective products to discover new customers and to engage with current customers to optimise and increase profitability.

Products include award-winning fraud verification tools and database solutions to positively verify consumers, global operations to help expand businesses into new markets, digital solutions to improve the overall journey consumers make during interaction with a brand, customer handling to ensure consumer satisfaction at all levels and consumer marketing data and segmentation to improve understanding and targeting of customers and prospects.

Callcredit also offers products to assess a customer's credit risk and affordability and its experts in collections and recoveries provide tailored debt recovery and tracing tools. The company's market analysis and network planning function helps organisations develop profitable retail networks, and its tools in multi bureau, analytics and metrics work to provide fully assessed bureau data.

About Featurespace

Featurespace, the world leader in Adaptive Behavioural Analytics, is a UK technology company which combines the very latest research in applied statistics with a unique method to modelling human behaviour. The result is ARICTM, a revolutionary approach to accurately predicting what individuals and dynamic groups of people will do. Featurespace has deployed a series of award-winning products around customer insight and fraud detection, all built on top of the unique ARIC™ engine. Featurespace is a spin-out of Cambridge University's Engineering Department, co-founded in 2005 by world-renowned expert in applied statistics, Professor Bill Fitzgerald, and his behavioural expert Dave Excell. Today, the Cambridge-based company employs the University's brightest researchers, software engineers, and data analysts, combined with the best of commercial and industrial IT experience.

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