Callcredit Information Group

Callcredit Information Group

July 09, 2012 01:00 ET

Callcredit Completes Electoral Commission Contact Centre Campaign

LEEDS, UNITED KINGDOM--(Marketwire - July 9, 2012) - Callcredit Information Group has successfully completed a six-week contact centre campaign on behalf of the Electoral Commission.

Callcredit's Bristol-based contact centre was chosen to handle the responses generated by the Electoral Commission's campaign to raise awareness of voter registration and increase the number of people registered to vote ahead of the recent local and mayoral elections.

The team was tasked with handling enquiries from callers, providing information and ordering literature including registration forms, proxy voting forms and information booklets. This was delivered through a combination of automated IVR services and live services, helping the Electoral Commission to meet the balance between cost effectiveness and a smooth consumer experience.

More than 12,500 people contacted the service during the campaign period, with around half of the calls being handled by the automated IVR service, which included the facility to order literature and forms. The remaining customers requested to speak to a live advisor.

Duncan Graham, Contact Centre Director at Callcredit Information Group said: "It is vital that public bodies such as the Electoral Commission receive value for money from their marketing campaigns. By providing a front-end automated service, complemented by a dedicated and live call handing team, we were able to ensure significant cost savings for the Commission while maintaining a high standard of customer service for callers who preferred to speak to an advisor.

"Throughout the campaign, we maintained a database of callers and provided regular campaign reports to the Electoral Commission to allow them to measure the response. We are delighted we were able to help with their call centre outsourcing needs."

About Callcredit Information Group -

Callcredit Information Group's leading approach to deploying consumer information brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to provide clients with a range of innovative and effective products to discover new customers and to engage with current customers to optimise and increase profitability.

Products include award-winning fraud verification tools and database solutions to positively verify consumers, global operations to help expand businesses into new markets, digital solutions to improve the overall journey consumers make during interaction with a brand, customer handling to ensure consumer satisfaction at all levels and consumer marketing data and segmentation to improve understanding and targeting of customers and prospects.

Callcredit also offers products for their clients to assess a customer's credit risk and affordability and their experts in collections and recoveries provide tailored debt recovery and tracing tools. Their market analysis and network planning function helps organisations develop profitable retail networks, and their tools in multi bureau, analytics and metrics work to provide fully assessed bureau data.

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