LEEDS, UNITED KINGDOM--(Marketwire - Dec. 5, 2012) - Callcredit Information Group has now launched an updated version of its consumer segmentation tool CAMEO USA, offering clients the most granular view available of consumers in this region.
CAMEO delivers valuable insight into consumers by linking addresses to demographic, lifestyle and socio-economic information and then segmenting these into customer types, helping businesses to identify who their customers are and how to target these groups effectively.
CAMEO USA has been rebuilt using the 2010 US Census and the American Community Survey, incorporating new financial datasets to identify financial stress - a key indicator of spending power, those who have additional incomes, the average value of properties and details of rent and mortgage repayments - all of which can be analysed at both national and state level.
By building the database using census data, CAMEO USA offers greater granularity by providing 30 times more areas than the previous version. There have also been improved modelling techniques to allow greater differentiation between consumer types, with 58 categories in 10 groups, compared to 52 categories in 9 groups in the previous version.
Martin Bradbury International Client Services Director said, "Knowing who your customers are is at the heart of any business, CAMEO provides sophisticated insight to enable businesses to stay in touch with their customer base. The new CAMEO USA and CAMEO Mexico provides a greater level of granularity to provide more in-depth insight into consumers in both the USA and Mexico."
About Callcredit Information Group - www.callcredit.co.uk
Callcredit Information Group's leading approach to deploying consumer information brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to provide clients with a range of innovative and effective products to discover new customers and to engage with current customers to optimise and increase profitability.
Products include award-winning fraud verification tools and database solutions to positively verify consumers, global operations to help expand businesses into new markets, digital solutions to improve the overall journey consumers make during interaction with a brand, customer handling to ensure consumer satisfaction at all levels and consumer marketing data and segmentation to improve understanding and targeting of customers and prospects.
Callcredit also offers products for their clients to assess a customer's credit risk and affordability and their experts in collections and recoveries provide tailored debt recovery and tracing tools. Their market analysis and network planning function helps organisations develop profitable retail networks, and their tools in multi bureau, analytics and metrics work to provide fully assessed bureau data.