September 17, 2012 01:00 ET

Callcredit Provides Channel Insight to Everything Everywhere

LEEDS, UNITED KINGDOM--(Marketwire - Sept. 17, 2012) - Mobile phone giant Everything Everywhere has signed up to use Callcredit Information Group's email appending service to enhance their marketing database.

The company, which operates under the Orange and T-Mobile brands, has tasked Callcredit with appending email addresses to their existing customer database. Callcredit is also responsible for managing customer opt-outs and bounce-backs, ensuring that all consumer data provided to Everything Everywhere is accurate and fully consented.

This is then used by Everything Everywhere to market new products, offers and updates to their UK mobile and fixed-broadband subscribers in a cost-effective and efficient way.

The append service is supported by Callcredit's flagship Define database, which is the largest and most accurate database of its kind, containing records on 43 million UK consumers and 24 million email addresses. As a result, Callcredit can offer the highest match rates currently available on the market today.

Jo Lung, Senior Decisioning Manager at Everything Everywhere said: "We are always on the look-out for new ways of reaching out to our customers, and for many people email is their preferred channel. We were very impressed with the breadth and depth of Callcredit's data and the consistently high match rates that they achieve, ensuring we receive real value for money from our marketing investment."

Chris McDonald, Managing Director of Data Solutions at Callcredit Information Group said: "Channel appending is an effective way of enhancing a marketing database, opening up new ways for businesses to communicate with their customers through their preferred channel - whether that is email, SMS, phone or direct mail - which in turn can promote customer loyalty and retention. This is particularly vital in a sector as competitive as mobile telecoms, where customer turnover is relatively high.

"We are delighted that Everything Everywhere has been able to benefit from our unrivalled match rates and the insight that Define can provide."

About Callcredit Information Group -

Callcredit Information Group's leading approach to deploying consumer information brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to provide clients with a range of innovative and effective products to discover new customers and to engage with current customers to optimise and increase profitability.

Products include award-winning fraud verification tools and database solutions to positively verify consumers, global operations to help expand businesses into new markets, digital solutions to improve the overall journey consumers make during interaction with a brand, customer handling to ensure consumer satisfaction at all levels and consumer marketing data and segmentation to improve understanding and targeting of customers and prospects.

Callcredit also offers products for their clients to assess a customer's credit risk and affordability and their experts in collections and recoveries provide tailored debt recovery and tracing tools. Their market analysis and network planning function helps organisations develop profitable retail networks, and their tools in multi bureau, analytics and metrics work to provide fully assessed bureau data.

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