September 23, 2011 01:00 ET

Callcredit Release Inspiring White Paper on Social Media and Mobile Marketing

LEEDS, UNITED KINGDOM--(Marketwire - Sept. 23, 2011) - Direct marketing and credit experts Callcredit Information Group have shared their social media knowledge in a white paper guide specifically for their new and existing clients. The white paper entitled "Social Media Comes of Age" looks at the evolution of social media in today's e-marketing world.

The white paper written by Paul Kennedy, Head of Consulting at Callcredit Marketing Solutions demonstrates his expertise in direct marketing as he highlights that social media is no longer 'new' and has evolved in many different ways, therefore challenging businesses who, going forwards, will need to embrace a variety of tactics in order to engage and measure success.

Kennedy's points are all evidenced by compelling cross-checked sources that outline the continuously changing face of social media with key examples; such as the broad use of mobile marketing to facilitate social media today.

The white paper covers three main areas, the new 'business as usual', consumers, brands and platforms showing signs of social maturity and social is now a normal part of marketing, all of which combine to explain both why certain social media channels could benefit different industries and how the medium should be now be considered a standard tool in direct marketing practice.

Paul Kennedy commented:

'The wider use of social media now forms an integral part of what we can deliver at Callcredit and this white paper has been designed to explain how it can help to develop any other business too. The importance and potential of the platform is very exciting to us. One of our key aims is transparency which is something we know our clients resonate with – we want to share as much of our knowledge as we can in order to help everyone move in the same direction.'

The publication has been released in the same week the Direct Marketing Association revealed that eight million SPAM messages are sent out every day. Callcredit specialise in non-spamming marketing techniques and is leading the charge with this white paper by explaining how businesses can tastefully use their email lists together with social media to interact with customers, instead of bombarding them with generic ads.

To request a copy of 'Social Media Comes of Age' visit

About Callcredit Information Group -

Callcredit Information Group's leading approach to deploying consumer information brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to provide clients with a range of innovative and effective products to discover new customers and to engage with current customers to optimise and increase profitability.

Products include award-winning fraud verification tools and database solutions to positively verify consumers, global operations to help expand businesses into new markets, digital solutions to improve the overall journey consumers make during interaction with a brand, customer handling to ensure consumer satisfaction at all levels and consumer marketing data and segmentation to improve understanding and targeting of customers and prospects.

Callcredit also offers products for their clients to assess a customer's credit risk and affordability and their experts in collections and recoveries provide tailored debt recovery and tracing tools. Their market analysis and network planning function helps organisations develop profitable retail networks, and their tools in multi bureau, analytics and metrics work to provide fully assessed bureau data.

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