Callcredit Information Group

Callcredit Information Group

May 29, 2012 01:00 ET

Callcredit Rides High on Royal Ascot Campaign

LEEDS, UNITED KINGDOM--(Marketwire - May 29, 2012) - Direct marketing and database services specialists Callcredit Marketing Solutions have teamed up with Ascot Racecourse to drive early ticket sales for this year's Royal Ascot.

Callcredit was selected to carry out direct mail and email campaigns on behalf of the racecourse to promote the world-famous Royal Ascot race meet, taking place from 19th June - 23rd June 2012.

The campaign targeted consumers across both direct mail and email channels, using Callcredit's state-of-the-art customer profiling and segmentation tools to identify and target potential racegoers. It is the fifth year that Callcredit has worked with Royal Ascot, following previous successful campaigns.

John Blake, Head of Sales & Marketing at Ascot Racecourse, said: "Royal Ascot is one of the biggest events in the sporting calendar, attracting thousands of visitors every year. For the campaign, we needed a partner who could promote our early booking discounts and drive ticket sales, and we knew that Callcredit had the expertise and knowledge to deliver real results, while providing us with regular updates and feedback."

Glyn Cowlishaw, strategic account director at Callcredit Information Group, said that the campaign was the biggest they had delivered for Royal Ascot, which celebrated its 300th anniversary last year.

He added: "From our previous work with Ascot, it was clear that a multi-channel approach would achieve the required results. With this in mind, this year we introduced our new 'Connected' customer segmentation model, which profiles consumers' specific technology use and online behaviour, alongside our standard tools to build a mailing list. This has allowed us to target consumers through their preferred communication channel.

"The campaign included one direct mail and a number of email broadcasts and we have closely monitored the response rates throughout the campaign period."

About Callcredit Information Group -

Callcredit Information Group's leading approach to deploying consumer information brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to provide businesses and consumers with a range of innovative products and services.

In a first for UK consumers, Callcredit recently launched Noddle (, a service that offers people free access to their personal monthly credit reports for life.

Callcredit's business solutions are designed to help companies discover new customers and improve their engagement with existing customers. Products include award-winning fraud verification tools, consumer marketing data and segmentation to improve customer understanding, global operations to help expand businesses into new markets, and digital / interactive solutions.

Callcredit also offers credit risk and affordability products, bespoke debt recovery and tracing tools, and market analysis and network planning for a range of sectors.

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