Callcredit Information Group

Callcredit Information Group

May 22, 2012 01:00 ET

Callcredit Supplies Data to Leading Direct Marketing List Provider

LEEDS, UNITED KINGDOM--(Marketwire - May 22, 2012) - Online marketing list supplier MarketingFile has signed up to receive consumer prospect data from Callcredit Information Group.

The company, which provides business and consumer mailing list data through its website, will aim to sell Callcredit's universe of marketing contacts, tagged with demographic information, lifestyle variables and affluence indicators, to its 40,000 online customers.

Callcredit Information Group holds data on 43 million consumers and provides a range of direct marketing and segmentation services to help businesses improve their customer understanding and optimise their consumer targeting.

Kieron Karue, Managing Director of MarketingFile, said: "Since we became the first online supplier of direct marketing mailing list data in 1998, we have always been on the lookout for new ways to add value to the service we offer our customers. We were very impressed with the quality and depth of Callcredit's data, and the breadth of variables they provide. We are looking forward to promoting this new dataset to our online customers."

Glyn Cowlishaw, strategic account director at Callcredit Information Group, said: "The accurate and in-depth consumer data that we provide should form the backbone of any effective direct marketing campaign, particularly in the current economy when marketing budgets are being squeezed.

"Our partnership with MarketingFile will bring our market-leading data and segmentation to a wider audience so that more businesses can benefit from our insight and knowledge."

About Callcredit Information Group - www.callcredit.co.uk

Callcredit Information Group's leading approach to deploying consumer information brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to provide businesses and consumers with a range of innovative products and services.

In a first for UK consumers, Callcredit recently launched Noddle (www.noddle.co.uk), a service that offers people free access to their personal monthly credit reports for life.

Callcredit's business solutions are designed to help companies discover new customers and improve their engagement with existing customers. Products include award-winning fraud verification tools, consumer marketing data and segmentation to improve customer understanding, global operations to help expand businesses into new markets, and digital / interactive solutions.

Callcredit also offers credit risk and affordability products, bespoke debt recovery and tracing tools, and market analysis and network planning for a range of sectors.

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