September 13, 2011 10:00 ET

Callident Solutions Launches Suite of Business Intelligence Solutions Built on Birst

New Offering Based on the Birst SaaS BI Solution Helps Businesses Better Understand and Improve Marketing Performance

SAN FRANCISCO, CA--(Marketwire - Sep 13, 2011) - Birst, Inc., the leading provider of software-as-a-service (SaaS) and cloud business intelligence (BI) and analytics, today announced that its industry-leading technology is serving as the technology platform for a suite of BI solutions created by Callident Solutions. The suite of solutions helps companies better understand and improve marketing performance to increase business results.

Callident's suite of solutions employs Birst as its primary, customer-facing analytics technology. After evaluating a number of on-premise and cloud-based BI vendors, Callident partnered with Birst because of the advanced functionality, affordability, and ease-of-use of its BI technology. Birst's excellent customer service and strong focus on partnership and continuing success played a key role in Callident's decision as well.

"Leveraging Birst's technology and expertise, we built a solution demo in three weeks and signed up three clients within six weeks," said Stuart McKeel, Managing Partner of Callident Solutions. "Birst gave us the ability to quickly provide small- and medium-sized businesses with enterprise-class business intelligence that is easy to use, affordable, and highly scalable. It is a combination that allows our clients to better understand their marketing results and focus their resources where it really counts."

Callident's suite of BI solutions, based on Birst, integrates business and marketing information from on-premise systems, vendors, and web applications. This integration is becoming increasingly important as businesses rely on a growing mix of advertising and other marketing media that is often channeled through different media outlets that house data in a variety of locations. By combining marketing information with sales, operational, and financial data, Callident's suite of solutions provides clients with a holistic analysis of their marketing ROI that can be used to optimize allocation of marketing resources and increase business results.

"We are going the extra mile to help businesses seamlessly embed BI in their solutions," said Brad Peters, CEO of Birst. "Our clients are able to quickly bring to market fully-branded, comprehensive offerings that dramatically increase license revenue and customer loyalty. We measure our achievements according to the success of our clients and are dedicated to building strong and enduring partnerships that deliver both short- and long-term success."

About Birst
Birst is the SaaS Business Intelligence leader. With its comprehensive cloud BI suite, Birst brings the benefits of analytics and fact-based decision-making to a much broader audience by making it affordable, fast, and easy to use. Birst is the winner of the Red Herring Global 100, TDWI Best Practices, and Software Standard of Excellence Web awards. Birst customers include Citrix, RBC, Securian, Key Technology, and other leading organizations. For more information, visit

Contact Information

  • For more information, contact:
    Stacey Burbach
    Point Communications Group for Birst, Inc.