SOURCE: Callidus Software Inc.

Callidus Software Inc.

August 29, 2011 07:00 ET

Callidus Software Presenting at Dreamforce 2011

Comcast to Present on How to Leverage ForceLogix Coaching to Build a Sales Dream Team

PLEASANTON, CA--(Marketwire - Aug 29, 2011) - Callidus Software Inc. (NASDAQ: CALD), the leader in Sales Performance Management (SPM), announced today that it will host a breakout session at Dreamforce 2011, the cloud computing event of the year, held in San Francisco Aug. 30 - Sept. 2. The session will review how companies can leverage Callidus SaaS SPM and Sales Coaching solutions to drive superior execution across the sales ranks and drive higher overall team performance.

Breakout session:

Build Your Sales Dream Team: How Comcast Uses Coaching to Maximize Sales Potential
Coaching is one of the most critical responsibilities of front line sales management but is also the most erratic in its application. Coaching efforts are rarely captured or even acted on in most organizations. However, utilizing coaching to identify the best practices that drive your top performers and then coaching on those practices at a high frequency across your sales ranks can improve sales performance by up to 20 percent. Come and learn how Comcast drives superior sales execution consistently and achieves a higher level of attainment across the sales ranks by driving a pervasive culture of sales coaching throughout their organization.

Jason Bowers, Director of Sales Effectiveness, Comcast Corporation

Wednesday, August 31 from 12:30pm to 1:30pm

Moscone West room 3016

"Our continued success depends on the customer and business development skills of our sales channels," said Jason Bowers, Director of Sales Effectiveness, Comcast Corporation. "Callidus' ForceLogix Coaching is an easy-to-use solution that helps drive consistent execution of our sales development programs while ensuring that proven best practices are adopted throughout the sales ranks, enabling us to more effectively deliver on our customer and business growth targets."

At Dreamforce, Callidus Software will also present at the Gold Partner Theater in the Expo at 9:30am on Friday, September 2. Curt Richtermeyer, Vice President, Sales Effectiveness Solutions, Callidus Software Inc., will present "Optimizing Sales Performance: The KPI's Critical to Sales Success." Mr. Richtermeyer will speak about the key leading indicators for top selling performance and the related coaching and motivation techniques that impact them.

Callidus is a Gold sponsor of Dreamforce 2011, the cloud computing event of the year. The ninth annual conference will welcome more than 30,000 customers, partners and developers to the new world of the social enterprise. With more than 450 sessions and 250 cloud companies in the expo, Dreamforce offers the content and educational opportunities that enable attendees to tap into the power of the social enterprise. Visitors to the Callidus booth will be eligible to enter a drawing for five iPad™ 2s, each with a one year subscription to a select Callidus solution. Visit the Dreamforce page on the Callidus web-site for more information.

The ForceLogix Coaching solution, part of the Callidus Cloud, is a self-service, SaaS-based solution that helps organizations optimize and increase the effectiveness of their sales force. The solution provides actionable sales performance insight so managers can understand specifically how front line sales are executing against critical success factors, and helps build concrete roadmaps for sales representatives to drive sustained improvements in overall sales productivity. The solution is seamlessly integrated with Salesforce CRM so sales managers can drive a culture of coaching and performance feedback as part of their day-to-day sales management.

Callidus Software's Cloud is a comprehensive SaaS suite designed to help businesses drive more effective selling at each stage of the sales talent lifecycle, from improved sales hiring -- the foundation of strong sales performance -- to improved campaign execution, to high frequency coaching and development. The Callidus Cloud suite includes Callidus' 100% multi-tenant, high-availability SaaS infrastructure; its Sales Selection, Sales Effectiveness, Sales Performance, and Learning modules; SPMConnect for data management; and Reporting & Analytics. Callidus Software powers more than 2.5 million users across the globe.

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About Callidus Software®

Callidus Software (NASDAQ: CALD) is the market and technology leader in Sales Performance Management (SPM). Callidus customers gain a competitive advantage by maximizing sales cost efficiencies and driving improvements in sales effectiveness. Our award-winning multi-tenant SaaS applications set the standard for performance management of a company's sales force and channel partners. Over 2.5 million employees and channel partners have their performance managed by Callidus Software. For more information, please visit

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