SOURCE: Callidus Software Inc.

Callidus Software Inc.

May 26, 2011 07:00 ET

Callidus Software Sponsors Dreamforce '11

Callidus to Showcase Cloud-Based Sales Talent Lifecycle Management Solutions

PLEASANTON, CA--(Marketwire - May 26, 2011) - Callidus Software Inc. (NASDAQ: CALD), the leader in Sales Performance Management (SPM), announced today that it is a Gold sponsor at Dreamforce '11,'s ninth annual user and developer conference. The event will be held August 30 - September 2, 2011 at the Moscone Convention Center in San Francisco.

At the conference, Callidus will showcase its SaaS-based suite of solutions that optimize each phase of the sales talent lifecycle to drive effective sales execution, including the core pillars of sales assessments and selection, onboarding, goal management, coaching, and compensation management. Callidus will also showcase MySalesCoach, the new coaching app for the iPad that increases the effectiveness of the sales force by enabling sales users to collaborate on deals as they occur, in the context of deal engagements.

"An effective sales operations strategy requires solutions that help organizations optimize their investment in sales talent. Callidus' SaaS-based Sales Talent Management value proposition -- linking all stages of the sales lifecycle to improve sales force effectiveness -- lifts the potential of sales automation technologies and continues to drive the next wave of innovation in the CRM market," said Lorna Heynike, Senior Vice President, Marketing, Callidus Software. "We are pleased to be a sponsor at Dreamforce '11 and are looking forward to demonstrating our new Sales Coaching app for the iPad. The new app, based on Callidus' sales mobility platform, will enable sales people to apply real time coaching to their daily sales situations wherever they are, helping enforce a culture of pervasive coaching throughout the sales organization -- a proven characteristic of high-performance sales forces."

The announcement follows Callidus' recent acquisitions of Forcelogix, a pure play SaaS solution that helps optimize sales force results with actionable sales coaching programs, and Salesforce Assessments, a self-service online application for predicting sales hiring success. These acquisitions round out Callidus' Sales Talent Management suite to address every phase of the sales talent lifecycle, from hiring the right sales talent, to deploying effective incentive programs to foster appropriate sales behaviors, to developing in house sales talent to drive sustainable sales growth.

Callidus Software's award-winning solutions manage the entire sales talent lifecycle from onboarding, to incentives and rewards, to coaching and performance optimization, while providing visibility into operations and financial performance. This gives customers the ability to align their sales force and channels with their key business objectives to consistently and reliably execute on sales targets. The software is used by leading companies in a broad range of verticals including high-tech, telecommunications, banking, insurance, and pharmaceuticals. Since its inception nearly 15 years ago, the company has evolved into the most experienced, proven, and reliable SPM vendor in the marketplace. Callidus Software powers more than two million users across the globe.

About Callidus Software®
Callidus Software (NASDAQ: CALD) is the market and technology leader in Sales Performance Management (SPM). Callidus customers gain a competitive advantage by maximizing sales cost efficiencies and driving improvements in sales effectiveness. Our award-winning Software-as-a-Service (SaaS) applications set the standard for performance management of a company's sales force and channel partners. Over 2 million employees and channel partners have their performance managed by Callidus Software. For more information, please visit

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