SOURCE: Callidus Software Inc.

Callidus Software Inc.

March 01, 2012 07:00 ET

CallidusCloud Signs a Partnership Agreement With SESTRA

New Partner to Showcase CallidusCloud's Sales Coach Solution at Sales Leadership Workshop

PLEASANTON, CA--(Marketwire - Mar 1, 2012) - Callidus Software Inc. (NASDAQ: CALD), the leader in sales effectiveness and cloud computing, announced today that it has signed a partnership with SESTRA, to market the CallidusCloud™ suite in Mexico and Central America. The agreement was signed in the first quarter of 2012.

The two companies will showcase CallidusCloud sales effectiveness solutions at "Creando Líderes Comerciales Efectivos" -- a sales leadership workshop that will bring together sales executives, managers, and industry thought leaders from Mexico to deliberate on the latest sales trends and opportunities in the country. The workshop will be held on March 1, 2012 at Hotel Fiesta Americana Grand Chapultepec, Mexico City, Mexico. The workshop will focus on techniques to drive sales effectiveness by optimizing sales process management using leading indicators and by developing effective sales leadership practices including sales coaching and collaboration.

"Companies of every size around the world are discovering immense benefits from the CallidusCloud suite of SaaS sales effectiveness solutions," said Jimmy Duan, Senior Vice President, International Sales, CallidusCloud. "Our solutions enable companies to optimize sales coaching and developments, simplify selling, and use targeted incentives to motivate sales. We are seeing tremendous success in Mexico and the greater Latin American market, and this partnership positions us to better serve customers in this fast growing region."

"For about 15 years now, SESTRA has been helping companies in this region execute better on their growth strategies by optimizing their in house talent and better aligning their sales and marketing organizations with corporate objectives," said Laura Campos, Vice President of Sales and Solutions for North Latin America, SESTRA. "With the CallidusCloud platform, our customers now have access to a comprehensive solution suite that automates critical processes, drives productivity and provides insight into the principal levers that impact sales performance. CallidusCloud is the global leader in cloud-based sales effectiveness solutions and we welcome the opportunity to partner with them to bring the benefits of leading-edge sales effectiveness techniques to companies in this region."

CallidusCloud™ delivers a comprehensive SaaS suite designed to bridge the gap in traditional sales and marketing automation platforms. CallidusCloud's SaaS and mobile solutions are designed for Marketing, Sales, and the mobile workforce to go beyond daily automation to help organizations transform the art of selling into science and enable sales to win at every stage of the buying process, every time.

The CallidusCloud platform is an award-winning, multi-tenant SaaS infrastructure that includes the Hiring Cloud, the Marketing Cloud, the Sales Effectiveness Cloud, and the Learning Cloud.

Join the Sales Revolution and experience CallidusCloud first-hand at our annual user conference: C3 2012. Click here to learn more.


Soluciones Estrategicas de Transformacion (SESTRA) is a consulting firm that represents Wilson Learning in Mexico and Central America providing solutions around Human Performance Improvement and Integral Business Transformation for the last 15 years. Our customers include many of the Fortune 500 in the Financial, Pharmaceutical, and Chemical industries. For more information, please visit

About Callidus Software

Callidus Software Inc. (NASDAQ: CALD) is the market and technology leader in sales effectiveness and cloud computing. Our customers gain a competitive advantage by maximizing sales cost efficiencies and driving improvements in sales effectiveness. CallidusCloud's award-winning multi-tenant SaaS applications set the standard for performance management of a company's sales force and channel partners. Over 2.5 million users rely on our solutions to power their performance. For more information, please visit

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