SOURCE: CallMiner, Inc.

May 20, 2008 11:03 ET

CallMiner Appoints Michelle Craft Vice President of Marketing

Craft Responsible for Growing CallMiner's Market Share and Brand

FORT MYERS, FL--(Marketwire - May 20, 2008) - CallMiner, the industry leader in advanced speech analytics, today announced the appointment of Michelle Craft as Vice President of Marketing, effective immediately. Craft will be located in the Fort Myers, Florida corporate office.

Terry Leahy, president and CEO of CallMiner, said, "Michelle is a successful and very experienced marketing executive. Having been an officer for three publicly traded companies, including two global technology firms, she brings a wealth of marketing and business acumen to CallMiner. We are very pleased she is joining our team."

"Leveraging an enterprise's most underutilized asset -- the actual voice of the customer as captured by the contact center -- is an exceptional opportunity," said Michelle Craft, vice president of marketing. "Want to test new marketing messages? Want to measure brand equity? CallMiner's advanced speech analytics solutions, provides organizations with virtually an unlimited number of customer insights, trends and views. Forget about surveys and limited call data samples. CallMiner is 'marketing bliss' if you want to listen to what all of your customers are saying about you and your brand."

Craft will be responsible for CallMiner's global marketing initiatives, including public relations. She has more than 20 years of senior marketing management experience, including MIVA, Inc., formerly Findwhat.com; Royal Dutch Shell; Fibernet Telecom and various other posts, including 13 years in cable TV ownership and operations. She began her career at the National Cable TV Association in Washington, D.C. In 2006, Michelle won a "Best of Show" Addy® from the American Advertising Federation for the state of Florida and Caribbean for an innovative 104-page retail planner and micro site she produced, linking paid search ads to retail holidays.

About CallMiner

CallMiner is the industry leader in advanced speech analytics. Eureka, CallMiner's flagship product, is the only speech analytics solution that automatically and accurately mines 100% of recorded conversations to discover the real 'voice of your customers' without listening to every call. CallMiner customers are empowered with real time and actionable business intelligence enabling their organizations to significantly improve customer service, enhance agent quality, increase sales and impact marketing effectiveness. For more information, please contact CallMiner at (239) 689-6463 or visit www.callminer.com.

Contact Information

  • Contact:
    For CallMiner
    Kara Hendrickson
    (239) 689-6463, ext. 134
    Email Contact