SOURCE: CallSource

June 24, 2008 08:00 ET

CallSource Launches First Multifamily System to Integrate Marketing, Sales, Training and Management

WESTLAKE VILLAGE, CA--(Marketwire - June 24, 2008) - CallSource, the leader in call tracking, performance evaluation, and training services, today announced the release of Results(SM), a system that links together a company's marketing, sales, training and management operations to drive ROI and convert more prospects into leases.

Customized to meet a company's specific needs, Results affordably scales to support the smallest or largest portfolio. Results features 6 modules: CallTrack® provides unlimited numbers and minutes to track advertising performance and record telephone interactions; LeadScore(SM) identifies how many calls are actual leasing opportunities and how many are not; LeadManager(SM) assures lead follow-up with automated email response and electronic guest card screen pops; Telephone Performance Analysis(SM) analyzes and ranks individual call handling performance; Our University(SM) provides a customizable, hosted Learning Management System for assigning and delivering employee training and for tracking results, and NextGen eLearning offers the industry's most comprehensive catalog of professionally designed, self-paced and instructor-led eLearning courses.

Developed over 15 years and based on the review of millions of calls, Results goes beyond simple lead tracking or standard off-the-shelf training to provide marketing analysis, lead management, and telephone performance analysis, plus targeted, individualized education and feedback. Each employee has access to an individual "My Training" Web page, displaying course assignments, completion due dates, and test results.

"The launch of Results and Our University marks the dawning of a new day in learning solutions by empowering employees to manage their own performance and opportunities," states Jerry Feldman, CEO, CallSource. "In talking with our clients, we've consistently heard that they're always searching for ways to engage their employees in the business and now, with Results, they have it! This system will definitely change the way the industry trains and develops its people."

Results seamlessly links into existing HR, CRM and property management systems, allowing senior management to automatically assign curricula based on job position and to track each employee's performance, ensuring that training requirements are met across the company.

"With Results, CallSource has delivered a system that supplies the missing link," states Israel Carunungan, Director of Property Marketing for The Bozzuto Group. "Results is the only system we've seen that brings together our marketing, sales, training and management efforts and backs up the entire process with the numbers needed for accountability."

Results will be available this July; pricing is based on portfolio size and on modules selected.

About CallSource

CallSource delivers Results, the first and only integrated marketing, sales, training and management system designed to track, measure, train and manage your team. CallSource offers the industry's best and most extensive eLearning courses, including self-paced and instructor-led. We have trained tens of thousands of multifamily professionals since 1995. With redundant, carrier-class networks in Burbank and Chicago, CallSource tracks over 500,000 ads for over 10,000 companies across the U.S. and Canada.

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