SOURCE: CallTower, Inc.

May 23, 2007 13:00 ET

CallTower Hospitality Services Develops ROI Tool That Aids Analysis of Hotel Communications and Hotel Systems

CallTower, the Leading Provider of Hosted and Managed Cisco-Based Unified Communications, Shows the Financial Benefits of Advanced Communications for Upscale Hotels and Hotel Groups

SAN FRANCISCO, CA -- (MARKET WIRE) -- May 23, 2007 -- CallTower announces new ROI Tool that compares hotel investment and operating costs between traditional on-site PBX systems and advanced, hosted services that provide all communications and integration with hotel systems.

Preliminary results indicate that most 3+ star hotel renovations and new property construction benefit financially when management actively pursues revenue, productivity and marketing tools enabled by IP-based hotel communications.

The financial ROI model evaluates dozens of variables in four categories: Capital Expenditure, Operating Expense, Revenue and Productivity. Each of these four areas is explained in depth in the backup document: ROI FACTORS IN HOSTED HOSPITALITY COMMUNICATIONS. In addition, the Appendix: HOTEL SYSTEMS AND TOOLS organizes and lists the 60+ information and other systems found in a modern 5-star hotel. Both the Appendix and the Factors document are available for circulation.

Noteworthy are the benefits of hosted and managed communications that continue to grow over time. This is due to the high rate of change in hotel management systems and room technology. The Hosted Service Provider's ability to continually add features to the all-inclusive service delivers increasing financial benefits to innovative hotel groups.

CallTower will be sharing the ROI Tool privately at the HiTec Trade Show in Orlando, FL June 25th - 28th, 2007.

About CallTower Hospitality Services

CallTower Hospitality Services is a division of CallTower, Inc. CallTower is the leading provider of hosted enterprise-class communications and collaboration applications and services for growing businesses nationwide. CallTower's solutions enable companies to conduct process transformation and to leverage their voice and data communications into a strategic competitive advantage in today's market.

CallTower's Hospitality Services delivers a feature rich solution to hotels through a hosted and outsourced model, providing all installation, monitoring and upgrades including 24/7/365 U.S.-based customer support.

Headquartered in San Francisco, CallTower has operations in Salt Lake City and Oklahoma City, and sales offices throughout the United States. More information on CallTower can be found on the Internet at www.CallTower.com/hospitality or by calling toll-free 888-586-5900.

CallTower and the CallTower Hospitality Services are trademarks of CallTower, Inc. All other product and firm names mentioned are the property of their respective owners and are mentioned for identification purposes only.

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