Calysto Communications to Support Global Public Relations for SevOne

ATLANTA, GA--(Marketwire - Feb 8, 2012) - Calysto Communications, a social and traditional PR firm specializing in communications technologies, today announced that it will support a global public relations, media relations and social media program for network performance management leader SevOne.

Calysto is managing a comprehensive PR program for SevOne that includes strategic planning, content development and content delivery. Calysto will assist SevOne with a wide range of services, including messaging, press releases, media and analyst relations and social media strategy development. Targeted countries and regions include North America, Europe, South Africa, Latin America, Southeast Asia and Australia.

"SevOne is growing quickly and taking advantage of new global opportunities in the telecom market. So we were looking for an agency that was not only experienced and connected in telecom but also gave us the flexibility to reach enterprise and federal government markets," said Mike Miracle, chief marketing officer and senior vice president of product marketing at SevOne. "When we met with Calysto, it was immediately clear that they understood our vision and the convergence of the enterprise and telecom markets. We were also very impressed with Calysto's ability to create and manage a focused, cost-effective global public relations program."

"Top cable companies, wireless network and managed service providers and financial services institutions turn to SevOne to help them proactively manage the performance of their IT infrastructure, services and applications," said Laura Borgstede, Calysto's CEO. "SevOne is an established industry leader, which means its executives immediately recognized Calysto's strong industry connections and its passion for the communications technology industry -- and they knew that this would quickly translate into solid results for their company."

About SevOne
SevOne, Inc. delivers the industry's fastest, most scalable, and comprehensive real-time network monitoring, troubleshooting and performance reporting solution. The SevOne network performance management solution provides complete and immediate visibility that enables enterprises, cloud and communications service providers, and government organizations to keep increasingly complex networks, servers and applications functioning at peak performance levels. Hundreds of customers, including the top cable companies in North America, wireless network and managed service providers, and top financial services institutions rely on SevOne. Industry recognition includes: Inc. 500 fastest growing private companies, 2011 CRN Emerging Technology Vendor, and numerous product awards. Visit www.sevone.com.

About Calysto Communications
Founded in 1999, Calysto Communications (www.calysto.com) is a global social and traditional PR firm focused solely on the communications technology industry. Its unique cloud-based business model combines the services traditionally offered by a large agency with the industry expertise and client service of a boutique agency. Calysto's all SVP-level account teams use innovative, award-winning PR strategies proven to help clients drive sales, create value for shareholders, successfully achieve an exit or raise overall awareness by directly reaching market influencers. Calysto provides its clients with unparalleled industry intelligence through its proprietary information tools, including its Media Catalyst™ database of more than 15,000 industry influencers, and its PR Vibes™ blog/newsletter.

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