SOURCE: SEMA, Specialty Equipment Market Association

June 17, 2008 12:00 ET

Camaro Named Official Vehicle of 2008 SEMA Show

DIAMOND BAR, CA--(Marketwire - June 17, 2008) - The 2010 Chevrolet Camaro, a true 21st century sports car, will be the official vehicle of the 2008 SEMA Show.

Held Tuesday-Friday, Nov. 4-7, 2008, in Las Vegas, NV, the SEMA Show is the world's leading automotive accessories trade show.

"The influence that the Camaro has had on the automotive industry and vehicle personalization is undeniable," said Peter MacGillivray, SEMA VP of events and communications. "Since the car was introduced in 1967, enthusiasts have fallen in love with the Camaro. It's simply a great example of the passion and excitement that comes from this industry."

After 35 years of continuous production, the Camaro was taken off the assembly line in 2002. Chevrolet introduced a concept version of the popular vehicle in early 2006, announcing later that year that a new generation of the Camaro would be forthcoming. That vehicle is set to debut in 2009.

"We are so excited about the return of the Camaro," said Ed Peper, North America Vice President, Chevrolet. "The Camaro brings technology and great design to consumers early next year, and we are looking forward to bringing this much anticipated vehicle to the show in Las Vegas."

General Motors, through several of its vehicle brands including Chevrolet, GMC, Cadillac and Saturn, is a long-time supporter of the SEMA Show. The automaker has exhibited at the event since 1996, and also demonstrates a strong commitment to vehicle personalization by collaborating in numerous SEMA programs that make it easier and more cost-effective for its members to develop products for their vehicles. These programs allow SEMA members to obtain vehicles in advance of the public, access confidential drawings and data on new vehicles, and be recognized for their creativity and design achievements.

"We could not be more pleased to be working with the General Motors family at the SEMA Show," said MacGillivray. "The automaker has a long and deep history with our industry, and it's evident through the vehicles that they manufacture."

Also at the 2008 SEMA Show will be a dozen of the world's leading automakers, where thousands of display vehicles will be outfitted with custom wheels and tires, mobile electronics, performance products, accessories and more. Each year, more than 130,000 industry professionals attend the event, which is open exclusively to automotive professionals. Additional details about and registration for the 2008 SEMA Show are available at www.semashow.com.

Produced by the Specialty Equipment Market Association (SEMA), the SEMA Show is the premier automotive accessories trade event in the world. The event serves the $38.1 billion automotive specialty-equipment industry, which allows drivers to personalize and enhance their www.semashow.com or www.sema.org.

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