SOURCE: Cambashi

Cambashi

October 27, 2015 08:30 ET

Cambashi Announces New Release of E-Learning Industry Training Courses

Enhanced Training Program Incorporates Research and Market Analysis

BOSTON, MA and CAMBRIDGE, UNITED KINGDOM--(Marketwired - Oct 27, 2015) - Cambashi today announced the 11th annual release of its industry-focused e-learning training courses. Created for IT and professional service organizations, the courses are structured to improve sales effectiveness and client relationships by delivering a better understanding of industries they serve.

The courses can be accessed online at any time convenient to the participant through Cambashi's e-learning system or can be delivered onsite worldwide with an instructor. As well as the structured curricula, the company is also developing 'on demand' Wiki-style versions that will provide ad-hoc access to the course content to meet a user's immediate information needs.

"For companies offering complex IT solutions or professional services, competitive advantage depends on sales and technical professionals understanding how their services can be harnessed to solve real business problems for clients," said Rory Christian, Cambashi Training Practice Principal. "The training provides the high level industry background for engagement in relevant business discussions, which leads to more effective conversations and a stronger relationship."

The training curriculum covers manufacturing, distribution and energy industries in a set of 11 industry-specific courses, as well as a foundation course on industry fundamentals. The courses are designed to equip sales and service professionals with a combination of process, strategy and dialogue skills to help them identify where their solutions best support a customer's business initiatives.

Cambashi understands the complexity and competitiveness of the business environment and the difference it makes -- for both vendor and client -- when the vendor's team understands business initiatives, performance metrics and trends in the vertical markets that they serve. The new course material combines the company's industry analysis expertise with its latest market intelligence as well as feedback from its blue-chip user base to provide a unique resource for rapid, cost effective acquisition of industry knowledge.

About Cambashi

Cambashi is a leading market research, industry analysis and consulting firm that operates globally from its headquarters in Cambridge, UK. Its independent research and analysis delivers compelling insights on the use of IT to address business issues in manufacturing, process, distribution, energy, utilities and construction industries. In addition to its unique web-based industry training curriculum, Cambashi develops a set of Market Observatories that provide companies worldwide with the objective information needed to clarify decisions, assess trends and develop effective marketing strategies. www.cambashi.com

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