BOSTON, MA and CAMBRIDGE, UNITED KINGDOM--(Marketwire - Oct 23, 2012) - Cambashi, a leading global industry analyst and market consulting firm, today announced the release of its eighth annual industry-focused e-learning training courses for organizations looking to increase industry knowledge and thus sales effectiveness through a better understanding of businesses they serve. The new training sessions incorporate Cambashi's industry expertise and its latest market intelligence which identifies current business opportunities for vendors providing infrastructure products and services to the manufacturing, distribution and energy industries.
"It is very common today for technical professionals to find themselves in a selling role where they need knowledge of just how their technology or service can be harnessed to solve real business problems," said Edwin Ecob, Cambashi Training Practice Principal. "Our training provides the high level landscape for customer-facing people to engage in intelligent business discussions, which often leads to a much more effective conversation and increased sales opportunities."
By providing global industry training and performance improvement services for more than 10 years, Cambashi has come to understand the complexity and competitiveness of today's business environment and the difference it makes when vendors have an understanding of business initiatives, performance metrics and trends in the vertical markets they serve.
Cambashi's training encompasses more than 10 industry-specific courses as well as an introductory course. These courses introduce the fundamentals of businesses in the manufacturing, distribution and energy industries. Courses can be accessed either online with ease at any time convenient to the participant through Cambashi's e-learning system or can be delivered onsite worldwide with an instructor.
According to Ecob, people need the right vocabulary and basic knowledge of an industry in order to best scope out sales opportunities. Cambashi's methodology enables sales professionals and account managers to create consistent, measurable value through a combination of process, strategy and dialogue skills. "We are providing a general understanding in specific industries that give customer-facing people the tools to help them identify where their solutions can best support their customers' business initiatives."
Recently an automotive industry business process and technology manager who participated in Cambashi training noted, "I went through the course and found it very detailed and to the point. It's presented in a simple to understand format with a glossary of business terms for added support. I enjoyed the course and am sure that our team will appreciate it as a way to provide necessary background whenever necessary."
Cambashi, a leading global industry analyst and market consulting firm, prides itself on delivering compelling insights on the use of IT to address critical business issues in manufacturing, process, distribution, energy, utilities and construction industries. Cambashi's experienced team partners with clients to clarify and validate decisions, assess trends and articulate the drivers of value that impact businesses. Cambashi tailors its services to the needs of each client to improve collaboration and profitability across an organization and is known for being highly responsive, meeting deadlines and delivering high value. Leading global IT buyers and sellers benefit from Cambashi's industry training, primary research, and custom advisory services that guide clients to successful action. For more information, visit: www.cambashi.com.