SOURCE: Cambashi


April 15, 2013 08:30 ET

Cambashi Publishes Papers on New Design Approaches for CPG and Retail

CAMBRIDGE, UNITED KINGDOM--(Marketwired - Apr 15, 2013) - Cambashi, a leading global industry analyst and market consulting firm, is pleased to announce that two papers addressing design issues for consumer packaged goods (CPG) and retail companies are now available for download. These industries, while savvy marketers, have not always used technical applications such as computer-aided design (CAD), product lifecycle management (PLM), simulation, and workflow management to ensure a speedy and effective development process. These papers, developed with the sponsorship of Dassault Systèmes, describe ways that leading companies in retail and consumer goods are using these technologies for competitive advantage.

The paper for retailers, Maximizing the Shelf Experience for Profit, describes the transition in retail based on consumers using their mobile devices to support decisions as they shift their focus. This is driving not only the need for new products, but improved shelf planning and execution. More than ever before, retailers must get it right the first time. This paper describes an approach focusing on the consumer's lifecycle that can truly transform the shelf experience for shoppers and the results for the retailer. This paper is available for download at

The paper for CPG companies, Concurrent Packaging Design: The New Imperative focuses on a traditional Achilles' heel of consumer products, packaging. This paper illustrates that new practices are now possible to ensure that packaging is designed for maximum impact with unprecedented efficiency. Cambashi research shows that the CPG industries are adopting technical applications at a rapid rate, with just food, beverages, tobacco, soap, cleaning and cosmetics predicted to spend nearly $13.5 billion USD in 2013. This paper explains how CPG companies and their packaging and retail partners can optimize the package design at each phase from concept to design, test, production, distribution, use and recycling. This paper can be downloaded from

About Cambashi

Cambashi, a leading global industry analyst and market consulting firm, prides itself on delivering compelling insights on the use of IT to address critical business issues in manufacturing, process, distribution, energy, utilities and construction industries. Cambashi's experienced team partners with clients to clarify and validate decisions, assess trends and articulate the drivers of value that impact businesses. Cambashi tailors its services to the needs of each client to improve collaboration and profitability across an organization and is known for being highly responsive, meeting deadlines and delivering high value. Leading global IT buyers and sellers benefit from Cambashi's unique combination of services, including global market data, professional development, industry training, primary research, and custom advisory services that guide clients to successful action. For more information, visit

Contact Information

  • For further information, please contact:
    Christine Easterfield
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    +44 1223 460 439

    Valerie Harding
    Ripple Effect Communications
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