CAMBRIDGE, UNITED KINGDOM--(Marketwired - Feb 11, 2014) - Cambashi, a leading global industry analyst and market consulting firm, today announced the latest addition to their market data resource as the Cambashi Employment Observatory 2014. This data set quantifies the occupations represented in different industries across more than fifty countries worldwide.
Targeting user groups
The Cambashi Employment Observatory combines nationally reported data on occupational codes with Cambashi intelligence on industry-wide activities, to form an invaluable source of information for establishing market potential before developing and launching a new product or service. For example, the chart below indicates the number of engineers and other professionals who are active in architecture, engineering and construction in four South America countries. This knowledge provides a foundation for insightful decision-making. Similar information is available on a global basis.
"Understanding the professional backgrounds and the mix of potential users within an industry supports decision making on several levels, from overall market potential for market planning purposes to the use of the most appropriate approaches to use in sales and marketing engagements with key users, through to even identifying adjacent occupations being addressed by product variants," commented Tony Christian, Cambashi Director.
A consistent view
Making informed decisions about the potential user base of any product line relies on access to data that is consistent across industries and occupations for all countries of interest. The Cambashi Employment Observatory 2014 enables comparison between more than fifty countries of Europe, Asia and the Americas using internationally recognized standard classifications for industries and occupations.
Cambashi, a leading industry analyst and marketing consulting firm, researches current user practice, technology issues and market trends and applies the findings and insights to help IT product and service providers improve their sales and marketing strategies, tactics and activities. Cambashi is based in Cambridge in the UK and Framingham, MA in the US and its in-house expertise is supplemented by a network of partners and associates throughout the UK, Europe, the USA and Japan. www.cambashi.com
Images available upon request
The information in this press release is from a wide variety of sources that represent the best information available to Cambashi Limited. This report includes our interpretation of information in the public domain or released by responsible officers in relevant organisations. Some information is from sources we cannot verify. We survey judgement samples, and results are not statistically significant unless so stated. Cambashi Limited cannot guarantee that the report is accurate or complete. Information changes with time. The analysis, opinions and estimates in this report reflect our judgements as of writing but are subject to change without notice. Cambashi Limited shall not be liable for any loss or injury resulting from use of this information. All company name and product trademarks are the property of their respective owners. Cambashi Limited may have a consulting relationship with a company being reported on. It is not an offer to sell or a solicitation of an offer to buy any securities. Cambashi Limited, its staff, their families and associates may or may not have a position in or with respect to any securities mentioned herein.