SOURCE: Cambashi


June 26, 2014 11:20 ET

Cambashi Webinar Demonstrates How to Exploit Market Data for Better Business Outcomes

Leveraging Evidence Based Marketing Planning to Better Allocate Sales and Marketing Resources

CAMBRIDGE, UNITED KINGDOM--(Marketwired - Jun 26, 2014) - Cambashi, a leading global industry analyst and market consulting firm today announced the third in its marketing planning series of free webinars that are designed to demonstrate, through the use of market data, how specific business strategy questions can be answered more effectively to drive better business outcomes. The 30-minute session, "Allocating Sales and Marketing Resources" is being hosted by Cambashi's Christine Easterfield and Peter Thorne at 11 a.m. (EDT) on July 2, 2014.

To register, please email:, subject Webinar July 2, to receive a registration link. 

"Allocating Sales and Marketing Resources" follows a business planning scenario in which a software vendor is setting resource levels, and trying to balance support for strategic initiatives alongside country and industry opportunities and targets. It shows how market data can set a framework that helps a planning team understand the market and get the right resources into the right places.

Presenting typical marketing planning scenarios for the technical applications market, the webinar will show how accurate market data helps to tackle critical business issues such as:

  • How big is the market? By industry? By application segment?
  • Where are the growth opportunities and how can they be ranked?
  • What is the competitive landscape?

Cambashi specializes in market data for the $17bn worldwide market for technical applications software and supports data-driven analysis being used to great benefit by business planners all over the world.

Recordings of prior webinars in this series are available via

About Cambashi
Cambashi, a leading industry analyst and marketing consulting firm, researches current user practice, technology issues and market trends and applies the findings and insights to help IT product and service providers improve their sales and marketing strategies, tactics and activities. Cambashi is based in Cambridge in the UK and Framingham, MA in the US and its in-house expertise is supplemented by a network of partners and associates throughout the UK, Europe, the USA and Japan.

The information in this press release is from a wide variety of sources that represent the best information available to Cambashi Limited. This report includes our interpretation of information in the public domain or released by responsible officers in relevant organisations. Some information is from sources we cannot verify. We survey judgement samples, and results are not statistically significant unless so stated. Cambashi Limited cannot guarantee that the report is accurate or complete. Information changes with time. The analysis, opinions and estimates in this report reflect our judgements as of writing but are subject to change without notice. Cambashi Limited shall not be liable for any loss or injury resulting from use of this information. All company name and product trademarks are the property of their respective owners. Cambashi Limited may have a consulting relationship with a company being reported on. It is not an offer to sell or a solicitation of an offer to buy any securities. Cambashi Limited, its staff, their families and associates may or may not have a position in or with respect to any securities mentioned herein.

Contact Information

  • For further information, please contact:

    U.S. Media Contact:

    Valerie Harding
    Ripple Effect Communications
    Tel: 617-536-8887
    Email: Email Contact

    Cambashi Editorial Enquiries

    Pippa Burke
    Cambashi Limited
    52 Mawson Road
    CB1 2HY
    United Kingdom
    Tel: +44(0)1223 460439
    Fax: +44(0)1223 461055
    email: Email Contact