SOURCE: Cambashi


March 12, 2014 10:30 ET

Cambashi Webinar Series Demonstrates Evidence-Based Marketing Planning to Drive More Successful Business Outcomes

CAMBRIDGE, UNITED KINGDOM--(Marketwired - Mar 12, 2014) - Cambashi, a leading global industry analyst and market consulting firm, today announced it is hosting a free webinar on March 20 at 12 noon (EDT) moderated by Peter Thorne and Tony Christian, Cambashi research principals. The webinar will focus on evidence-based marketing planning and how to exploit quantitative market data for better business outcomes. This is the first in a series of Cambashi-hosted webinars designed to demonstrate how, through the use of market data, specific business strategy questions can be answered more effectively. 

To register for the webinar, please visit:  

"This series is in response to customers requesting more information about Marketing Planning, the process that seeks to align the targets and activities of staff throughout the organization with the company's overall strategy," said Christian. "Getting it right the first time is the best way to optimize the use of resources, which is now more important than ever." 

According to Cambashi, the $16bn worldwide market for technical software applications is certainly at the 'difficult' end of the spectrum in terms of planning challenges. But it is one in which data-driven analysis is being used to great benefit by business planners all over the world.

This webinar series will present typical marketing planning scenarios for the technical applications market, showing how the right market data helps to tackle critical business issues such as:

  • How big is the market -- by industry, by application segment?
  • Where are the growth opportunities and how can they be ranked?
  • What is the competitive landscape?

For the first session, Cambashi will focus on a US-based software provider that has been successful in high-tech industries in the US and Japan -- but the management team has asked, 'where next?' A demonstration will present how Cambashi Market Observatory data sets can provide not only quantitative information about market opportunities, but also valuable insights into market structures, trends and behaviors, enabling planners to:

  • Make informed, evidence-based decisions about the market demand
  • Define target segments and identify market sweet spots
  • Understand current trends and fine-tune go-to-market approaches
  • Prioritize business investment and business development decisions
  • Support all levels of business planning, form corporate to local geo or product line
  • Build solid sales and marketing support plans

For more information about Cambashi, please visit:

About Cambashi
Cambashi, a leading industry analyst and marketing consulting firm, researches current user practice, technology issues and market trends and applies the findings and insights to help IT product and service providers improve their sales and marketing strategies, tactics and activities. Cambashi is based in Cambridge in the UK and Framingham, MA in the US and its in-house expertise is supplemented by a network of partners and associates throughout the UK, Europe, the USA and Japan.

Contact Information

  • For further information, please contact:

    Cambashi U.S. Editorial Contact:
    Valerie Harding
    Ripple Effect Communications
    Email Contact