SOURCE: Cambashi


August 02, 2011 10:30 ET

Cambashi's Julie Fraser to Deliver Analyst Keynote at ISA Marketing & Sales Summit 2011

Focus Is on Understanding and Delivering All That the Customer Values

BOSTON, MA--(Marketwire - Aug 2, 2011) - Cambashi, a leading global industry analyst and market consulting firm, announced today that Julie Fraser, president of US Operations and Principal Industry Analyst, will present the analyst keynote address on the first evening of the ISA Marketing and Sales Summit 2011 September 7-9 in St. Louis, MO.

The conference theme, Customer 2.0, will explore how the digital revolution has transformed the way customers gather information to make informed buying decisions, including the impact of social networking, smart phones, blogging and media distribution. This transformation requires new tools and tactics for sales as Customer 2.0 is more mobile, better informed, and has higher expectations than ever before.

In her presentation, "Sales and Marketing on the Front Lines: Understanding and Delivering All that the Customer Values," Fraser will focus on how industrial automation marketing and sales teams must understand buyers and their habits as well as discover what they are saying about products, competitors and partners. She will provide advice on how to improve planning by viewing marketing opportunities from different perspectives; how sales and marketing can work together more effectively to deliver the messages; how a broader team approach can be more successful in determining what customers value; and what content companies need to make their online interactions more fruitful.

"I am honored that the Summit committee has once again asked me to present a keynote. It's a pleasure to address such a distinguished audience of industrial automation marketing and sales professionals. With Cambashi's global services for technology buyers and sellers in manufacturing, production, construction, energy and utilities, it is also a natural fit to become the platinum sponsor of this summit," said Fraser.

This year's ISA Marketing and Sales Summit will be held at the Chase Park Plaza Hotel in St. Louis, MO. For more information on the Summit visit To meet with Julie at the Summit, please visit

About Cambashi
Cambashi, a leading global industry analyst and market consulting firm, prides itself on delivering compelling insights on the use of IT to address critical business issues in manufacturing, process, distribution, energy, utilities and construction industries. Cambashi's experienced team partners with clients to clarify and validate decisions, assess trends and articulate the drivers of value that impact businesses. Cambashi tailors its services to the needs of each client to improve collaboration and profitability across an organization and is known for being highly responsive, meeting deadlines and delivering high value. Leading global IT buyers and sellers benefit from Cambashi's unique combination of services, including global market data, professional development, industry training, primary research, and custom advisory services that guide clients to successful action. For more information, visit

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