Callcredit Information Group

Callcredit Information Group

January 29, 2015 01:00 ET

CAMEO Spain & Ricardo Lamy Bring World-Class Consumer Insight to Iberia

LEEDS, UNITED KINGDOM--(Marketwired - Jan. 29, 2015) - Organisations in Spain can now transform their customer acquisition and retention strategies using Callcredit Information Group's newly rebuilt consumer segmentation tool, CAMEO Spain.

CAMEO is currently available in over 40 global markets and links address information to demographic, lifestyle and socio-economic insight to provide businesses with key marketing intelligence on their customers and prospects.

CAMEO Spain segments the population into 42 categories and 10 marketing groups by using the very latest Spanish Census data and Callcredit's advanced statistical and modeling techniques to identify and describe exactly 'who' lives in each zone. By doing so, organisations can obtain valuable marketing information, building a high-definition picture of both their online and offline customer base.

To facilitate the launch and ongoing delivery of CAMEO Spain, Ricardo Lamy will now act as Iberia Director and will work closely with organisations in Spain to help them transform their customer insight strategies. Ricardo has worked with CAMEO for 10 years in the Iberia region and has successfully helped a number of clients across a range of sectors including insurance, retail and travel and leisure.

Lee Birch, Senior Business Development Manager said "Organisations across Iberia can now transform their database marketing, branch network planning and risk modelling strategies thanks to the launch of the new CAMEO Spain system which dovetails neatly with Callcredit's existing CAMEO Portugal solution.

"Ricardo Lamy has already achieved significant success in Portugal and we are looking forward to organisations in Spain being able to also benefit from his vast consumer insight experience."

Ricardo Lamy, Iberia Director commented "I am delighted to be working more closely with CAMEO and Callcredit allowing new and existing clients in the Iberia region to benefit from the most granular, up-to-date and powerful consumer understanding system in the marketplace."

Notes to editors

About Callcredit Information Group -

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Callcredit Information Group's leading approach to deploying consumer information brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to provide clients with a range of innovative and effective products to discover new customers and to engage with current customers to optimise and increase profitability.

In a first for UK consumers, Callcredit launched Noddle (, a service that offers people free access to their personal monthly credit reports for life.

Other products include award-winning fraud verification tools and database solutions to positively verify consumers, global operations to help expand businesses into new markets, digital solutions to improve the overall journey consumers make during interaction with a brand and consumer marketing data and segmentation to improve understanding and targeting of customers and prospects.

Callcredit also offers products for its clients to assess a customer's credit risk and affordability and their experts in collections and recoveries provide tailored debt recovery and tracing tools. Its market analysis and network planning function helps organisations develop profitable retail networks, and their tools in multi bureau, analytics and metrics work to provide fully assessed bureau data.

Callcredit Information Group has been specified as an Anti-Fraud Organisation (SAFO) for the purpose of section 68 of the Serious Crime Act 2007. This designation provides public authorities with a power under the Act to disclose information to Callcredit for the prevention of fraud, confirming that Callcredit is considered to be a suitable partner for this kind of data sharing.

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