February 29, 2012 09:00 ET

Camera Awesome: You Took That Photo on an iPhone®? Liar.

Free iPhone App Says "No!" to Ugly Smartphone Photos

MOUNTAIN VIEW, CA--(Marketwire - Feb 29, 2012) - Camera Awesome captures special memories with the camera you actually own, not the dSLR you'd sell your soul for. It takes your photos to the next level by shooting faster and taking sharper, better-exposed shots. Make your memories come alive with gorgeous effects -- and share them on all the sites you love.

To see its awesomeness in action, check out the product video here:

"The iPhone is revolutionizing photography by empowering us to invent the camera you never knew you always wanted. It only takes a few minutes to realize you're holding the future of photography in your hands. The world will be a better place when everyone has an app worthy of the iPhone camera," said Don MacAskill, CEO & Chief Geek of SmugMug.

Three Simple Steps

1. Shoot: Camera Awesome is faaasst, and so simple anyone can use it. And yet, it has high-end features even expensive cameras lack, such as a level for the horizon and the ability to focus on one spot and set exposure on another.
2. Awesomize: One tap makes your photos come alive with vibrant color. Hundreds of professional effects, filters and borders transform your memories from forgettable camera phone snappies to gorgeous works of art.
3. Flaunt: Share on Facebook, Twitter, YouTube, SmugMug, Flickr, Picasa, Photobucket, SMS and email with one simple tap.

At a concert? Camera Awesome can automatically apply your favorite effect and share as you shoot so your friends who can't wait won't have to.

Camera Awesome's breathtaking collection of filters, textures and frames includes exclusive filters created by Kevin Kubota. Named a Top 10 Wedding Photographer by American Photo, Kubota created the industry's most popular post-processing actions for Photoshop and Lightroom.

"I was thrilled to create filters for Camera Awesome because of the power it places in the hands of iPhone photographers," said Kubota. "Kubota filters are the standard for pro photographers around the world who use programs like Photoshop®, and now they are available to everyone via Camera Awesome."

Camera Awesome is free and available on the App Store. Learn more at or

About SmugMug
What's missing from online photo/video hosting and sharing? Passion. Meet SmugMug, with billions of happy photos and millions of passionate customers. A photo sharing service with unmatched security, unlimited uploads, originals archiving, customizable privacy controls and heroic support. We're committed to providing a fun, safe and simple experience for as little as $5/month or $40/year. Archive, share and print the photos you love with SmugMug. Learn more at

About Kevin Kubota and Kubota Image Tools
Kevin Kubota is one of the Top 10 Wedding Photographers in the world and the genius behind Kubota Image Tools, source of the industry's most popular post-processing Actions for Photoshop and Lightroom. Kevin's work has been featured in publications such as Studio Photography and Design, Rangefinder, Shutterbug, Professional Photographer, American Photo, Popular Photography & Imaging and Nikon advertorials.

About Perfectly Clear by Athentech Imaging
"Awesomize" correction from the "Awesomize" button in the Edit UI is powered by Perfectly Clear technology, the world's most advanced automatic image correction ( Perfectly Clear's award winning and patented technology analyzes your photo and applies over 10 different corrections automatically, saving you the time and hassle, making your photos look awesome. Perfectly Clear, and the Perfectly Clear logo, are the Trade-marks of Athentech Imaging, Inc. used under license by SmugMug.

Contact Information

  • Primary:
    Don MacAskill
    CEO & Chief Geek
    Email Contact

    Kate Chesnut
    Atomic PR for SmugMug
    Email Contact