SOURCE: Cameron Hughes Wine

Cameron Hughes Wine

May 08, 2013 10:00 ET

Cameron Hughes Wine Introduces Greenlip

A Super-Premium 2011 Marlborough Sauvignon Blanc

SAN FRANCISCO, CA--(Marketwired - May 8, 2013) - Cameron Hughes Wine has released its first vintage-to-vintage 2011 New Zealand Sauvignon Blanc -- Greenlip, named for and inspired by the native and iconic New Zealand Green Lip mussel found in the clear waters of the Cook Strait bordering Marlborough.

This bright wine offers grapefruit, gooseberry and lush passionfruit characteristics with lime zest flavor to complete this juicy, fruity wine. The modern, vibrant packaging reflects the bright, intense wine inside. It was produced using the most innovative aspects of technology including a Stelvin closure with a gradated color from C&E and label produced by Collotype with twelve ink passes to reflect back the silvers and green indigenous to the native Greenlip mussel.

"The New Zealand wine category has grown consistently, and we saw a great opportunity to enter in the super-premium price points as more Americans desire a higher quality Sauvignon Blanc," says Cameron Hughes. "We can offer tremendous price-to-quality in this category as there are so few players and a lot of incredible high end New Zealand Sauvignon Blanc available."

New Zealand Sauvignon Blanc is one of the fastest growing wine categories up 25.9%. The super-premium wine segment ($14+ bottle) is up 26.2%. (Total US Nielsen, 52 Weeks ending 3/30/13).

Greenlip is offered in 750mL bottles ($15 SRP) and is the only New Zealand Sauvignon Blanc available in a wine keg (providing the equivalent of 26 bottles of wine), perfect for restaurant by-the-glass programs. AT&T Park, home of the San Francisco Giants, is already pouring Greenlip Sauvignon Blanc by the glass from a keg.

While Greenlip represents an entirely new brand entrant, it represents one of many import relationships négociant Cameron Hughes has developed over the last 10 years. Import wines now account for 25% of the total wines offered by the San Francisco-based company. Cameron Hughes Wine has been working with producers in Argentina, France, Spain, Italy on an ongoing basis for more than five years to bring superior quality wines to the American wine lover at amazing prices.

Greenlip is available in local retail shops nationwide and online at www.chwine.com.

About Cameron Hughes Wine
Cameron Hughes Wine is an American négociant that makes, imports and distributes ultra-premium wine under five wine brands: The Lot Series, The Flying Winemaker, Hughes Wellman, Greenlip and Zin Your Face. We are nationally distributed and carried in chains, grocery, broad market, on premise and online at our vertically integrated Web store, chwine.com.

Facebook - facebook.com/chwine
Twitter - @chwine
Pinterest - pinterest.com/chwine
YouTube - youtube.com/cameronhugheswine