CAMH Foundation

CAMH Foundation

November 09, 2010 09:02 ET

CAMH Foundation: When Is a Pair of Slippers or a Healthy Breakfast the Most Thoughtful Holiday Gift?

When It's Delivered to Patients in Treatment Over the Holidays at Canada's Largest Mental Health and Addictions Hospital

TORONTO, ONTARIO--(Marketwire - Nov. 9, 2010) -

Editors Note: There are 2 photos and 2 videos associated with this Press Release.

The Centre for Addiction and Mental Health (CAMH) is not like other hospitals. The halls at CAMH are not crowded with loved ones coming to visit friends and family. There is no gift shop; there simply isn't the demand for one.

Instead, there is the recognition that simple, practical gifts – for the whole community to give – can be, in the words of one patient, "like a hug when you need it most."

Today marks the launch of the 2010 Gifts of Light holiday gift-giving campaign, supported by award-winning broadcaster Valerie Pringle, men's fine clothing designer Harry Rosen and Juno nominee/singer-songwriter Amy Sky, who have joined forces to encourage people to send a message of hope and comfort to CAMH patients over the holidays.

Pringle, Rosen and Sky have each been touched by the impact of mental illness and as ambassadors for Gifts of Light, they share a common passion for speaking openly about their personal stories in hopes of removing the stigma surrounding mental illness and addiction and encouraging the public to support CAMH patients along their road to recovery.

"Gifts of Light is such a unique and inspiring program – the surprise and joy that these gifts bring is just phenomenal," said Pringle, who has helped wrap and distribute gifts to CAMH patients. "They show that people care and support them."

Among the items – priced from $10 upward – in this year's Gifts of Light catalogue:

  • Pyjamas and robes, hats, scarves and gloves, soap and shampoo
  • Educational grants, healthy breakfasts and plants for the hospital's garden
  • Family support, including public transit fare and child care, to allow family members to participate in treatment.

"The holidays are especially bleak and isolating for patients with few visits, cards or gifts from their loved ones," said Rosen. "Buying a Gift of Light is a tangible and powerful way of sending a message of hope and support to CAMH patients on their road to recovery."

For Sky it's about sharing our blessings: "For someone confronted with a mental illness or addiction, these items can make such a meaningful difference in their physical and emotional well-being and their educational pursuits. As you shop for family and friends this holiday, I encourage you to think about those who are hospitalized or seeking outpatient treatment who can use your support."

To purchase a Gift of Light item, visit www.camhgiftsoflight.ca.

To view the photos associated with this press release, please visit the following links:

http://www.marketwire.com/library/20101105-HarryImLG.jpg

http://www.marketwire.com/library/20101105-AmyphotoLG1.jpg

To view the videos associated with this press release, please visit the following links:

http://www.youtube.com/watch?v=5I4O4h07Gyw

http://www.youtube.com/watch?v=ZhpC6EeGNXU&feature=player_embedded

Contact Information

  • To arrange an interview, call:
    Meghann Comerford
    (416) 535-8501 ext. 4395.