SOURCE: Camiant, Inc.

Camiant, Inc.

Camiant, Inc.

April 15, 2009 09:16 ET

Camiant and Omnitele Reveal Managing Bandwidth Peaks Can Save Upwards of 20% of Mobile Broadband Network Costs

Customizable Cost Model Available -- Indicates Savings With Intelligent Congestion Management

MARLBOROUGH, MA and HELSINKI, FINLAND--(Marketwire - April 15, 2009) - Camiant, Inc., the leading provider of policy control and application assurance technology, and Omnitele, Ltd. an international telecoms consultancy, today announced their findings that mobile broadband operators can realize upwards of 20% savings in their network costs by actively managing mobile broadband congestion. Controlling the bandwidth consumption of certain users solely during peak hours allows maximum usage of the network by all subscribers when capacity is available while constraining the need for additional network capacity. Omnitele tailored their in-depth network cost modeling framework to gauge the cost savings of Camiant's Policy and Charging Rules Function (PCRF)-based approach indicating a substantial reduction in core and radio-access network capacity related capital and operating expenses.

The cost model factors in market segments, data packages and subscriber counts, as well as the target QoS performance. Other modeling inputs include:

--  Average monthly data volume for each service offered and the share of
    this data volume that falls into the network's busy hours
--  Dimensions for spreading of the total traffic across the sites and
    cells of the network including scaling as appropriate for network busy
    hours
--  The nature of the bandwidth controls and which subscribers the
    controls are applied to
    

The primary output metrics are:

--  Total infrastructure capex and opex reflecting typical network
    capacity related vendor pricing mechanisms
--  The cost of transferring a gigabyte of data for each subscriber type
--  Average traffic related monthly network costs for each subscriber type
    

"Mobile broadband is the single most promising growth engine in the entire telecommunications industry," said Randy Fuller, vice president of Business Development for Camiant. "However, it is critical for mobile operators to intelligently manage bandwidth consumption since the cost per bit to deliver traffic is so high relative to fixed broadband networks. The cost model shines a strong light on this fact, and Camiant is working with the mobile industry to pave a successful way forward."

"Omnitele has been working with operators on business case development for mobile broadband networks for a number of years," said Pal Zarandy, principal consultant at Omnitele. "There is clear demand for mobile broadband, but there is a serious risk that costs of future capacity upgrades will outweigh incremental service revenues unless the future network costs are revealed in time and kept under control. Introducing intelligent congestion management is one of the key steps that mobile broadband operators need to take in order to secure their sustainable profitability while providing subscribers with best possible service."

To learn more about Mobile Broadband Congestion Management, download the white paper "Opportunity in the Air: Managing Congestion in Mobile Broadband" at www.camiant.com. To inquire about the Mobile Broadband Congestion Management cost model, contact Randy Fuller, vice president of Business Development at Camiant at rfuller@camiant.com.

About Camiant

Camiant's policy control solution, compliant with 3GPP*'s Release 8 Policy and Charging Rules Function (PCRF) specifications, empowers broadband service providers to dynamically manage their networks, ensuring efficient and high quality delivery of broadband data services, IP based communication services and rich media content. Network operators worldwide leverage Camiant's policy expertise to deliver high value applications and services while containing capital and operational costs associated with the growing demands of a broadband infrastructure.

Camiant's market-leading Multimedia Policy Engine is the policy control solution of choice for over 20 fixed and mobile broadband operators worldwide including Comcast, Cox Communications, Kabel Deutschland, Sprint, and Vodafone Hungary. For more information, visit http://www.camiant.com.

About Omnitele

Omnitele Ltd. is a pioneer within the wireless industry with twenty years of leading edge network and business consulting experience worldwide. It was founded in 1988 to set up the first GSM operator in the world and is owned by Finnish national telecom operators and an external investor. Omnitele's strengths lie in mobile network planning and development, technical consulting and operator business development. The aim is to increase and improve overall operator performance and quality of services, and we thrive to provide best solutions for deploying new technologies. www.omnitele.fi.

* 3GPP is a registered trademark of European Telecommunications Standards Institute.